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Came across this site today: www.titan.com. I initially liked the user experience on this landing page with the video orientation, because the video is a familiar ratio to mobile… until I checked mobile and IT WASN’T THERE ANYMORE. However, I think exploring videos in this ratio (on desktop AND mobile) may be something we will see more in the future. What do y'all think?
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News from web world! At the end of September, Google announced five changes coming soon to mobile search: Google Search Shortcuts: On the Google app for all iOS, you'll have tappable search shortcuts that help you search beyond typing in a text query. Results in the Search Bar: Google will start populating results as you type, before you even hit submit, to get you to an answer faster. Enhanced Query Refinements: When you type in your search, Google will offer ideas to make your question more specific. You can click them to update your search. Google Web Stories: A new layout that makes search results more visual. E.g., For a city search you might see short videos from people who have visited, tips on how to explore it, things to do,...
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Self-awareness is not the answer. Don't get me wrong, it's a great thing to notice things about your actions. That gets you to a place where you can make a new choice. But too many of us are stopping there! Instead, take the next step and work through those callouses that have grown hard in your day. Break some new ground on a habit you've been trying to improve. Become a rockstar improver (that's a word, I swear) Watch the video above to see how:
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I was recently working with a client to set up HubSpot lead scoring.
In HubSpot, there areplenty of properties for both contacts and companies that we can add to a HubSpot score. The goal of our meeting was to identify which specific engagements and/or actions would be most valuable to score and qualify leads for. At times this can be a tough task, as there are many things to consider.
She stated that she couldn't wait for this to be completed, and she would never need to worry about it again.
Sensing her frustration, I asked: "it sounds like you want to set it and forget it".
Her response: "yes. Let's get this done. I never want to worry about it again".
There is a danger to setting and forgetting. Even with the wonders and magic of... See More
In HubSpot, there areplenty of properties for both contacts and companies that we can add to a HubSpot score. The goal of our meeting was to identify which specific engagements and/or actions would be most valuable to score and qualify leads for. At times this can be a tough task, as there are many things to consider.
She stated that she couldn't wait for this to be completed, and she would never need to worry about it again.
Sensing her frustration, I asked: "it sounds like you want to set it and forget it".
Her response: "yes. Let's get this done. I never want to worry about it again".
There is a danger to setting and forgetting. Even with the wonders and magic of... See More
One of the first challenges that content managers new to They Ask, You Answer run into is understanding how to determine where on the buyer's journey their content topics & ideas fit on the buyer's journey.
That's why I've created this handy video and cheatsheet for you.
Take a look to learn how to more quickly and easily identify where your content topics and ideas fall on your own customers buyers journey!
Be well,
Hannah Claude See More
That's why I've created this handy video and cheatsheet for you.
Take a look to learn how to more quickly and easily identify where your content topics and ideas fall on your own customers buyers journey!
Be well,
Hannah Claude See More
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Do you ever get offtrack?
I certainly do.
It's not because I don't know know what is important. It has more to do with distractions in a million forms.
So one of the BEST things we can do in our TAYA journey is stay extremely clear. I had a conversation yesterday with a client that illustrates this really well.
Check the video out to hear how to get clear. on what content is. most important for them right now.
P.S. - My dude Brian Casey has a great course on IM+ to help you walk through this process with your team!
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I certainly do.
It's not because I don't know know what is important. It has more to do with distractions in a million forms.
So one of the BEST things we can do in our TAYA journey is stay extremely clear. I had a conversation yesterday with a client that illustrates this really well.
Check the video out to hear how to get clear. on what content is. most important for them right now.
P.S. - My dude Brian Casey has a great course on IM+ to help you walk through this process with your team!
See More
Hey Fam!
If any of you are ever in need of music for your marketing videos, podcasts, webinars, website or whatever, check out my band camp page.
I am a former touring musician and I have a discography spanning over 20 years of solo studio recordings.
My music is eclectic and spans many genres.
If you find anything you like, we can chat about a one time fee to use in your content or a license for annual use.
https://nathandube.bandcamp.com/ See More
If any of you are ever in need of music for your marketing videos, podcasts, webinars, website or whatever, check out my band camp page.
I am a former touring musician and I have a discography spanning over 20 years of solo studio recordings.
My music is eclectic and spans many genres.
If you find anything you like, we can chat about a one time fee to use in your content or a license for annual use.
https://nathandube.bandcamp.com/ See More
Just posted this on LinkedIn...
"We're talking about practice. Not a game, not the game. We're talking about practice with your team, with your teammates. The only place that we get to play together, we got control over." Ted Lasso (my fictional character mentor)
The funny thing is, I have this conversation with sales teams all the time...
Practice is role-playing for sales (and coaches).
Yet folks don't want to do it...
My dear friend (and real-life mentor), Marcus Sheridan, said it this way:
"I know role-plays get a bad rap. I know people roll their eyes when they think they have to pretend their colleague is their client, but they shouldn’t.
Think of your sales calls like a vocal or instrumental performance. The more you practice before the... See More
"We're talking about practice. Not a game, not the game. We're talking about practice with your team, with your teammates. The only place that we get to play together, we got control over." Ted Lasso (my fictional character mentor)
The funny thing is, I have this conversation with sales teams all the time...
Practice is role-playing for sales (and coaches).
Yet folks don't want to do it...
My dear friend (and real-life mentor), Marcus Sheridan, said it this way:
"I know role-plays get a bad rap. I know people roll their eyes when they think they have to pretend their colleague is their client, but they shouldn’t.
Think of your sales calls like a vocal or instrumental performance. The more you practice before the... See More
3
Greetings IMPACT fam!
A question for google analytics users using google analytics 4.
I just integrated GA 4 with our HubSpot website. And the image below pooped up.
Do you recommend doing this?
Why or why not?
Is it necessary if we have a consent pop up set up on our website already? See More
A question for google analytics users using google analytics 4.
I just integrated GA 4 with our HubSpot website. And the image below pooped up.
Do you recommend doing this?
Why or why not?
Is it necessary if we have a consent pop up set up on our website already? See More
Loved this article from Orbit Media on building out your website navigation.
Of the 9 tips and warnings, #1 stood to out. Rather than having the basic navigation names "Products, Services, Blog, Etc.", you should use more description navigation names specific to your business.
The quote from Dan Brown said it best:
“One trick I use is to ask whether the navigation makes sense on another website. If the navigation fits on another site, I know I’m not telling a unique story.”
Once you give this article a read, would love to hear your thoughts and if you've implemented any of these! See More
Of the 9 tips and warnings, #1 stood to out. Rather than having the basic navigation names "Products, Services, Blog, Etc.", you should use more description navigation names specific to your business.
The quote from Dan Brown said it best:
“One trick I use is to ask whether the navigation makes sense on another website. If the navigation fits on another site, I know I’m not telling a unique story.”
Once you give this article a read, would love to hear your thoughts and if you've implemented any of these! See More
I've been looking over a lot of websites recently, and the answers to these 3 questions about the homepage of these websites have been the best indicators of whether or not I'll continue further: Is it clear what you (the business) do and what I (the customer) am here for? Is it clear what action you want me to take after landing on the homepage? Is it clear what value the call to action(s) will provide for me? If you look at your website homepage right now, what answers would you give? Even better, drop your website link down below and let's have the community give it a look too
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I am extremely disappointed with the content of the video. While the speaker is nice looking and speaks well, the content is aimed to the sixth grader. There is hardly any "how-to" in the content, perhaps the two minutes on posture. That's about it. Anything else is pretty much common sense.
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Individual list views are finally coming to HubSpot! I was going to put this in the HubSpot specific community but I think it's great news everyone should know!
This is not individual as in specific to a person but rather to a specific list. See, in the past you could change what columns showed up for a list but if you went to a different list, that same view would show up. Different lists are usually referencing different data points so it was frustrating to jump from list to list with the view always reverting/changing.
Now, you can set columns to show up on specific lists and save them that way! Plus, you can set columns you want to appear on every list, such as email address, even if your list doesn't have a specific view saved.
How... See More
This is not individual as in specific to a person but rather to a specific list. See, in the past you could change what columns showed up for a list but if you went to a different list, that same view would show up. Different lists are usually referencing different data points so it was frustrating to jump from list to list with the view always reverting/changing.
Now, you can set columns to show up on specific lists and save them that way! Plus, you can set columns you want to appear on every list, such as email address, even if your list doesn't have a specific view saved.
How... See More
I'm curious, how do you keep track of your most important tasks?
Do you have a software you love? (We use ClickUp here at IMPACT!)
Do you stick to the paper checklist method? (I personally stick...to post-it notes, get it?)
I feel like midday on Tuesdays is when I tend to stray away from focusing on my most important tasks and get sucked into little things. So I figured this is a good time to talk about staying focused and keeping those priority items at the top of the list!
One of my favorite pieces of advice is to "do the hard thing first." So sometimes, I'll take the most challenging thing on my list and focus on knocking it out. Then, everything after it is easier!
What are your tips and tricks for getting the most important tasks... See More
Do you have a software you love? (We use ClickUp here at IMPACT!)
Do you stick to the paper checklist method? (I personally stick...to post-it notes, get it?)
I feel like midday on Tuesdays is when I tend to stray away from focusing on my most important tasks and get sucked into little things. So I figured this is a good time to talk about staying focused and keeping those priority items at the top of the list!
One of my favorite pieces of advice is to "do the hard thing first." So sometimes, I'll take the most challenging thing on my list and focus on knocking it out. Then, everything after it is easier!
What are your tips and tricks for getting the most important tasks... See More
Do you recommend creatingonevideo that answers the top questions you frequently get asked, or do you recommend creating 10 separate videos that answer the most common questions?
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Right now our pages are not getting indexed, or are getting indexed very slowly. What can we do to expedite this process?
The Guardian is a well-known news publisher that gets indexed on Google the same or next day for every new page they make. We need help with a process to get indexed in a similar manner for our content marketing campaign.
Any suggestions would be greatly appreciated.
Thanks in advance for all your help. See More
The Guardian is a well-known news publisher that gets indexed on Google the same or next day for every new page they make. We need help with a process to get indexed in a similar manner for our content marketing campaign.
Any suggestions would be greatly appreciated.
Thanks in advance for all your help. See More
I had this pop up in my email just now. I've never seen a company do this before in their email marketing, and it really made me stop and take notice. Maybe something useful for those who send out holiday marketing campaigns. Being decent human beings is a good practice all the time, even in our marketing.
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When someone shows out of form on your website are you asking them what problem you can help them solve today?
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We've been on Keap|Infusionsoft for 14+ years. Is it possible to accomplish what we need using that vs. switching to a new CRM like Hubspot? Our intent when we invested years ago was to avoid having to switch systems. Could anyone help on this?
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About
Welcome to IMPACT+ HQ!
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
Community created on Oct 14, 2020
Here's a recap of all the new course and lesson content we released in April!
New Pro Course - Creating memorable, money-making content for dummies In this revamped course, Editor-in-chief Liz Moorehead walks you through the simple processes and tools you need to produce the highest quality content possible every single time. By the end of the course, you'll learn how to create content that is guaranteed to excite your ideal buyers and make them ready to take immediate action.
New Free Lesson - 19 conversion and content offers that generate leads In this lesson, Lead Content Trainer and IMPACT+ Professor Kevin Phillips shares what the best types of conversion and content offers for your business are. By the end of this lesson,... See More
New Pro Course - Creating memorable, money-making content for dummies In this revamped course, Editor-in-chief Liz Moorehead walks you through the simple processes and tools you need to produce the highest quality content possible every single time. By the end of the course, you'll learn how to create content that is guaranteed to excite your ideal buyers and make them ready to take immediate action.
New Free Lesson - 19 conversion and content offers that generate leads In this lesson, Lead Content Trainer and IMPACT+ Professor Kevin Phillips shares what the best types of conversion and content offers for your business are. By the end of this lesson,... See More
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About
Welcome to IMPACT+ HQ!
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
Community created on Oct 14, 2020
About
Welcome to IMPACT+ HQ!
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
Community created on Oct 14, 2020