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Hello all!

My name is Brittany and I have recently became the full time marketing assistant and Videographer for Vermost Insurance Agency. While creating content is something I've done for a while now, marketing is a whole new challenge that I am learning as I go.

I am looking for a program that can help me schedule social media posts across multiple platforms, that also has capabilities to track KPI's, website clicks and anything else that might be important! I've heard HubSpot and Sprout social are popular options but I would love to hear what you all have been using and any advice you can give me.

Thank you!

Brittany See More

I've been working on a lot of different pieces of content lately. I have to give a presentation next week to a bunch of insurance agents on a new flood insurance program.

This new program is basically the first update in 60 years and it's very complex.

So I've been trying to find a way to simplify it and help people understand it.

Then it hit me you can't just go from the Nintendo to Nintendo Switch over night.

You have to learn and apply to change.

So I'll be discussing some of the dangers of trying to go from the 1950's to 2021 See More

As many of us are already aware, we experienced one of the largest and most impactful tech outages of all time.

The Facebook/Instagram/WhatsApp outage of 2021 impacted millions of individuals and businesses worldwide and sent shockwaves through the internet.

Given the massive reach of Facebook and it's associated platforms (larger than 3.5 billion people) it felt as if the world stopped for several hours to watch the chaos unfold.

Here's what's on my mind: How were you impacted by the outage? What lessons can be learned from an outage like this? How can businesses and individuals better prepare when something like this inevitably happens again in the future? The article linked above does a nice job of capturing how the day unfolded and the... See More

I am looking for a best practices for CTA's when creating a learning center


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Good day all,

With Q3 rapidly winding to a close, what was your biggest takeaway or win from the past 3 months?

Or, if there's still one more mountain you are aiming to climb before September closes, feel free to share that goal as well.

For me the biggest takeaway was that my investment in learning and the drive towards continual education paid figurative dividends in a big way. It also proved and cemented for that it'sso worthwhile and rewarding.

What's yours? See More

I was thinking about the idea of using the They Ask, You Answer methodology to create a stronger and more efficient hiring/onboarding process and the impact it could have.

Here's how I see it playing out:

The potential new hire is framed as the SME.

During the hiring process, we're regularly asking and answering questions between us and them, similar to a content manager interviewing an SME about a specific topic. You go in with knowledge and insight into what you are looking to hire for, and they bring a skillset or approach to fill that.

This back and forth allows us to better gauge if someone is a good fit to work for our company at all, let alone the role they'd be in. So, how can we speed this process up? Craft your job descriptions to... See More

We are looking to hire a company to help us develop our Standard Operating Procedures and Training Manuals. We'd love to have someone who has a good grasp on how to develop these procedures (being able to ask the right questions) and can help create written content, as well as video. We don't want this to just be busy-work but have a final product that can be used by both our existing franchises and new franchises, whenever they have a question about anything related to the operation of their business. Has anyone worked with companies that they would recommend? See More

I just wanted to highlight an article Marcus wrote for franchises. (I may be a little late. I've been on the road preaching TAYA to our franchise owners.... oh, and hiking in the Rocky Mountains.)

The digital marketing plan to franchise your business: They Ask, You Answer

This is a great introduction to TAYA for franchises, and I'm excited to share it with the team here. Thanks Marcus Sheridan for this fabulous tool. I'm slowly but surely winning the leadership over, and this may just be what I needed to get them to pull the trigger (meaning... spend some money on a content manager.)

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We are a piano lesson studio. And we have a quiz on our site as the main call to action. They take this quiz to see if they are ready for lessons. We email them their results and show them their results on the next screen.

With this email we nurture them and send them email spread out over the next month.

On the thank you page we offer them a free intro lesson.

My question is should I have this quiz be gated at the end and allow them to go through to the thank you page without providing their email.

Or is is smart to ask for their email so we can follow up?



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Dear IMPACT + Team,

For Liz Moorehead ,Creating memorable, engaging compelling content for Beginners, I am at 71% and almost done taking notes. For Kevin Phillips , The Big 5 Course, I am at 17% and will finish that last.




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Dear IMPACT + Team,

The goal is looking for that tie-breaker. I have one week left on this. I have 4 votes on slow/sluggish computers; 3 on internet connectivity and 1 vote on data loss.

Looking for Poll/Survey Help I am doing a very important poll/survey and would appreciate it if I got some feedback on it.
Question:
What is the "1" Technology pain point that customers hate having to deal with all the time?
1.) slow/sluggish computer 2.) virus and malware infections 3.) outdated software 4.)internet connectivity 5.) printing problems 6.) data loss 7.) employee theft
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If you are in sales, or even if you are just customer-facing, I encourage you to take IMPACT+'s course: Fundamentals of virtual selling

1. It's authored by the man himself - Marcus Sheridan (educational AND entertaining)

2. This course alone is worth the investment into IMPACT+ Pro

3. I get to be personally trained by Marcus and IMPACT's coaches and this course helped me realize:

a. repetition helps
b. I've forgotten a few fundamentals
c. Even the most seasoned sales-professional can improve in a few key areas

So do yourself a favor and take one hour and 11 minutes out of your week this week to watch this course.

Then practice with your peers and apply the basics to your sales calls. Your customers and your company will love you for... See More

We just signed a new contract for a deal worth $800,000 - $1,000,000 per year. The first interaction (and the 3rd, 4th, and 5th) were blog posts I wrote. TAYA in Action!

Interestingly, they called us and did not submit their email, so how do I know it was from a blog I wrote?


I set the date range in the Geo reports in Google Analytics under Search Console to Jan 1, 2013 – today and am ONLY TRACKING return visitors from Totowa, NJ 07512 (location of the client). There have only been three return customers during that time, 2 of which visited and revisited the site on 10/1/2019.

However, by tracking the landing pages of the most recent visitor and looking at this report, you can see that the first time that visitor from our client visited... See More

Happy Monday IMPACT Plus!

Curious as to what everyone is reading/just finished. I'm about to wrap up Exponential Organizations by Salim Ismail and just started Think Again by Adam Grant.

One of my favorite takeaways from EO is that the "half-life" of a learned skill used to be 30 years, but that has been reduced to 5 years with the rapid pace of learning in today's world.

So, I'm curious... What are you reading and what are your current takeaways?

I'm keeping track of all of my books in our Better Book Club and hope to see y'all in there as well! See More

I was listening to an Impact Plus group and found one new resource, and thought I'd ask for more here.

I'm interested in
video creation and editing using Adobe Premiere and Adobe After Effects
social media for YouTube, Facebook, and Pinterest - especially changes and improving what I do
anything to improve my course, community, or coaching
To make this beneficial to more people, perhaps you want to use a standard format so it is easily searchable:
topic / URL / any comments

I'll start it off by posting the resource I found in the ImpactPlus group:

After Effects/Premiere https://motionarray.com lots of resources, some free



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Can you believe it? We're almost halfway through Q3 2021.

With that in mind, what's one thing that you're focusing on as we approach the downhill slide into Q4 or the end game of 2021?

Consider this as a save point/check point where you can pause and define that focus if the fact that we're 3/4 through the year was a rude awakening.

My major focus for the rest of Q3 is doubling down on my education. Courses, certifications, talks, seminars - I'm digging deep into them again because I personally saw great benefits the last time I put education on the front burner.

What's yours? See More

I am looking for a simple bot to handle my FAQs on a Squarespace site. The Squarespace search function is very clumsy and inconvenient. See More

We have taken some production equipment and lights and set it up in the office to record our learning center content. I threw together a test video so we could look at how it looks and feels and sounds. Any feedback you guys have would be awesome!

youtu.be

Thank you!
Phil See More

I've always used dark mode in all my apps, email, google sheets etc. and it has rarely been an issue (although, I do use outlook's switch to turn on light mode in emails often).

But, I know Google Chrome has been rolling out dark mode for their browser to users (my fiance had it before me so I thought it might be user testing) and now with my update this morning, all the websites I visit are in dark mode and I honestly prefer it this way.

So my questions are:

I'm curious to know how many people use dark mode on their computer. Most of my friends do so I assumed it was a pretty widely adopted thing...but I'm the only person on my team at work that uses it as far as I know.

Do you think this will affect website design? I looked around on our... See More

Is the. greatest. thing. ever...

Thanks to this Hubspot report, I can show in exact dollar amounts how much revenue my blog posts and landing pages have generated.

For example, this year so far, via three blog posts and a pillar page I made, I have generated $76,114 for my company.

Being able to show revenue like this makes showing our management team the value of TAYA and content creation so much easier and more rewarding.

I highly suggest setting this report up on Hubspot if you have it.

Please note, you need to have the enterprise level of the software to generate this report.

https://blog.hubspot.com/marketing/attribution-reports-definition


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