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I'm sure we've all thought twice about Marcus' encouragement to talk about our company's (or clients') problems and elephants in the room.
This is an example of how it can even work for animals.
https://justsomething.co/shelter-puts-the-worlds-worst-cat-up-for-adoption-and-the-description-is-hilarious/?fbclid=IwAR3Sxgr9kztCx43SIzld4eGOujFpgTDI2lBz13wcdGj9HcUG5hYkpiI0TpQ
This is an example of how it can even work for animals.
https://justsomething.co/shelter-puts-the-worlds-worst-cat-up-for-adoption-and-the-description-is-hilarious/?fbclid=IwAR3Sxgr9kztCx43SIzld4eGOujFpgTDI2lBz13wcdGj9HcUG5hYkpiI0TpQ
Google has announced that it is sunsetting its A/B testing platform, Google Optimize (and Optimize 360) on September 30, 2023. Google said the platform "does not have many of the features and services that our customers request and need for experimentation testing."
Many digital marketers have invested a lot of time learning to use this tool, and its integration with GA and intuitive interface made it a solid A/B testing tool for conversion...
Many digital marketers have invested a lot of time learning to use this tool, and its integration with GA and intuitive interface made it a solid A/B testing tool for conversion...
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Has anybody made some experience with gong.io?Very exciting value proposition: Connect Gong to your CRM, Phone and Zoom. Gong will listen to all your conversations and tell you what is good.The AI of Gong will tell how to better talk and better behave to win more clients and to make customer happier.We are testing Gong at the moment. It would be great to share experiences.Martin
Posing a question to the community to get some collaborative dialogue. What is your biggest fear in your business right now, during this recession?
So proud of myself for giving Vidyard a try.When I watched the replay the video and voice appeared out of sync. Has anyone else had this problem? Could it be because I have a squillion tabs open or is it something I've missed in the settings?
"I met my wife on Match.com. My profile said, quote, I am a medical student with only one eye, an awkward social manner, and $145,000 in student loans, end quote.She wrote back: you're just what I've been looking for. She meant honest..."~ Michael Burry, The Big ShortGreat movie. Great line. Great moral. Honesty IS, was and shall forever be THE best policy.
Problems - even just perceived problems...every business has them. The question is,...
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At IMPACT, we use a quarterly theme to get everyone excited to help hit our big goal for the next 3 months. This quarter, inspired by the great Ted Lasso, our theme is "believe."
We have to work hard and stick together as a team but most importantly we have to believe we can do it.
I personally am printing out Ted's "believe" sign and putting it right above my computer in my office as a constant reminder to believe!
Do you have a theme for...
Do you have a theme for...
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Did you know that using content as part of your sales process typically improves close rates between 6-20%?(see ref in comments)That means if you talk to 100 qualified leads that you could get 12 more closes on average!! Ummm, yes please.Anything that gives me that kind of lift is going on my "have to figure this out" list.So here is the layout of how to get started:1. List the top 5 questions people have when they get on the phone with...
Does anyone have suggested training videos to help the marketing team, specifically the graphic design team, to understand the visual strategy behind They Ask, You Answer? Looking to support the blog and video content with graphics and visuals that best match the marketing strategy.
As we enter the new year, you probably have big goals in place for success. I know I do. Whether it's publishing those 3 articles per week or finally getting your sales team on camera, it takes commitment and dedication to reach those goals. That means doing the work every day.
Hopefully you're coming back to work today feeling refreshed and energized but let's be honest - it still gets dark early, we're all still dragging a little from the...
Hopefully you're coming back to work today feeling refreshed and energized but let's be honest - it still gets dark early, we're all still dragging a little from the...
Our content manager discovered today that up to 30 pages of content she has created in our Learning Center has not been indexed by Google yet. In Search Console, it shows up as: “Discovered – currently not indexed”.
I've searched and can't find anything that fits our particular situation. This article has 7 solutions to fix this error, but none stand out as issues we have.Has anyone encountered this before? If so, how did you fix it?For...
I've searched and can't find anything that fits our particular situation. This article has 7 solutions to fix this error, but none stand out as issues we have.Has anyone encountered this before? If so, how did you fix it?For...
It's where a lot of leaders start.
They sell the service, they make the coffee, they build the product. And there is nothing wrong with that at all!
But if you want to get more profitable, you have to GET OUT of the doer chair quickly.
Whether you are making 500K or 5MM, there is probably something you need to hire for or delegate today. Check out a couple of other concepts too that will stop you from breaking free of the "Struggle Zone" as ...
They sell the service, they make the coffee, they build the product. And there is nothing wrong with that at all!
But if you want to get more profitable, you have to GET OUT of the doer chair quickly.
Whether you are making 500K or 5MM, there is probably something you need to hire for or delegate today. Check out a couple of other concepts too that will stop you from breaking free of the "Struggle Zone" as ...
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If you don't understand the buyer's journey, it will be difficult to move customers through it.And if you can't move customers through the buyer's journey, less people will buy.The video below is an overview of the buyer's journey:- 3 models of buyer's journeys
- HubSpot: Awareness, Consideration, Decision
- Eugene Schwartz: Problem Unaware -> ... -> Exploring our solution
- In Market / Out of Market
- The difference between the buyer's...
Hi! We are a local Flooring Company, focused on retail and residential flooring projects, as well as some shower and bathroom remodels. We are doing some print marketing with a local magazine in Memphis, TN, called Clipper. It features small businesses of all kinds. Last month's edition was overall "successful" with a coupon offering, and we had a lot of form sign ups and generated some new business. Another edition comes out in January, and...
Has everyone seen the update Google rolled out to desktop search pages earlier this month? For a while now mobile has been a continuous scroll experience, but desktop stayed locked into 10 result pages.
Now they’ve pushed that update to desktop results as well. Meaning, instead of clicking to page 2 after ten results… you’ll just scroll on down.
So what?
This small update could potentially drive some big changes for folks stuck at the...
You don’t have to be a marketer to know a website is a must have for any business.
We live in 2022, and your website is often the first impression you make on a potential client or customer. It allows them to learn, make contact and when done correctly, will be your greatest salesperson.
Also keep in mind that your website also communicates your legitimacy to the outside world. If someone lands on your website and they immediately think of...
Alternate title: Email personalization is more than simply checking a box.Each of us is a unique individual with specific likes, dislikes, tastes, preferences and life experiences. We can agree that individually, we would prefer to be treated this way rather than being lumped together with the masses.Then why are so many marketing emails sent to 1,000s of people, without considering the person when it comes to personalization? My theory is...
As a big-time reader, I love giving and receiving book recommendations and slow and steady, we've been building up a big library of recommended business, personal and professional development, and leadership books in the IMPACT+ BetterBookClub.Here are four books in there that I don't feel enough people have read and applied in what they do or how they live:
- The Hard Thing About Hard Things: Building a Business When There Are No Easy...
Is there an article about using headers and why they are important that someone can share a link to with me? Thanks!
The Artist's Way by Julia Cameron is a 12-week "spiritual journey to a path of higher creativity" that I have completed multiple times in my adult life. You don't have to be an actual (or professional) artist. Maybe you just have an unanswered desire to paint (that's me), you like to mess around on the piano from time to time, or you don't even consider yourself to be creative at all. I'd still highly recommend.
While the entire book takes...
While the entire book takes...
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About
Welcome to IMPACT+ HQ!
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
Community created on Oct 14, 2020
Here's a recap of all the new course and lesson content we released in April!
New Pro Course - Creating memorable, money-making content for dummies
In this revamped course, Editor-in-chief Liz Murphy walks you through the simple processes and tools you need to produce the highest quality content possible every single time. By the end of the course, you'll learn how to create content that is guaranteed to excite your ideal buyers and...
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About
Welcome to IMPACT+ HQ!
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
Community created on Oct 14, 2020
About
Welcome to IMPACT+ HQ!
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
This is our They Ask, You Answer headquarters where we will post platform-specific announcements and updates that all of our members here in IMPACT+ need to know. Outside of hearing from our team, this is a great community to ask questions to members at large or to share learnings/experiences/wins that everyone should hear about.
Have questions specific to your role or a specific industry? Check out our other communities to find the best home to get the engagement and answers you're looking for.
Community created on Oct 14, 2020