IMPACT+ HQ

We have taken some production equipment and lights and set it up in the office to record our learning center content. I threw together a test video so we could look at how it looks and feels and sounds. Any feedback you guys have would be awesome!

youtu.be

Thank you!
Phil See More

Dear iMPACT Team,

I finally just finished the work with my lead magnet, and was wondering if anyone would be interested in testing it out and providing the feedback. It will take a few minutes for the pdf to show up in inbox.

mailchi.mp See More

Tickets are now available for Digital Sales & Marketing World 2021!

Join us for the ultimate They Ask, You Answer experience LIVE in Hartford, CT on October 5-6.

With speakers including Marcus Sheridan , Donald Miller, Robbie Kellman Baxter, Donald Kelly, Tyler Lessard , Liz Moorehead , Zach Basner and more, it's going to be where all marketers, sales pros, and business leaders go to master inbound marketing with They Ask, You Answer.

Check out the agenda, meet the speakers, and purchase your tickets at www.digitalsalesandmarketingworld.com

Can't wait to see you there!

Want to check out the full reveal of our agenda and speakers with Marcus Sheridan and Bob Ruffolo ? Click here to see the full reveal See More

As I start to think about future budgets, and how the whole TAYA mindset might change them, I have come up with the question in my mind of how much will we still have to do/spend on "outbound" marketing, like PPC ads, TV, Direct Mail, etc... I understand it will vary by industry, but with us, I'm not sure I see the spend on "traditional" marketing going down much.

We sell a fairly unknown process (to level sunken concrete.) It is sometimes surprising to me how few people even know the technology exists. So, much of our marketing is trying to educate folks that there is an option rather than replacing their concrete (or just living with the trip-hazards.) We will get some inbound (meaning they'll find us) for folks that are searching for... See More

I've always used dark mode in all my apps, email, google sheets etc. and it has rarely been an issue (although, I do use outlook's switch to turn on light mode in emails often).

But, I know Google Chrome has been rolling out dark mode for their browser to users (my fiance had it before me so I thought it might be user testing) and now with my update this morning, all the websites I visit are in dark mode and I honestly prefer it this way.

So my questions are:

I'm curious to know how many people use dark mode on their computer. Most of my friends do so I assumed it was a pretty widely adopted thing...but I'm the only person on my team at work that uses it as far as I know.

Do you think this will affect website design? I looked around on our... See More

Dear iMPACT Plus Team,

I hope this video works this time. See More

Is the. greatest. thing. ever...

Thanks to this Hubspot report, I can show in exact dollar amounts how much revenue my blog posts and landing pages have generated.

For example, this year so far, via three blog posts and a pillar page I made, I have generated $76,114 for my company.

Being able to show revenue like this makes showing our management team the value of TAYA and content creation so much easier and more rewarding.

I highly suggest setting this report up on Hubspot if you have it.

Please note, you need to have the enterprise level of the software to generate this report.

https://blog.hubspot.com/marketing/attribution-reports-definition


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WOW! Talk about a shift in industries. I know with They Ask, You Answer in place we preach taking work in-house but it's fascinating how quickly things have shifted over the last calendar year or so.

A couple of quotes that stood out to me (and Liz Moorehead ) -

“‘Albeit a small dip from 23.7% in 2020 to 23% in 2021, this continual change indicates significant in-housing activity, as CMOs reimagine the capabilities that can be supported by their internal teams,’ added [Ewan McIntyre, co-chief of research and vice president analyst in the Gartner for Marketers practice].

“CMOs report that 29% of work previously carried out by agencies has moved in-house in just the last 12-months alone. The focus of in-housing is changing as well –... See More

Did you know 84% of people say that they've been convinced to buy a product or service from watching a brand's video?

You could be missing out on 84% of sales by not leveraging the power of video. Don't let it happen!

Join Marcus Sheridan , Tyler Lessard , Liz Moorehead , David Meerman Scott , Zach Basner , Chris Marr and many more as they deliver the secrets to making video your best revenue driver (it's actually easier than you think.)

Secure your spot for Video Sales & Marketing World today by heading over to the EVENTS tab.

Are you in? Comment below if I'll see you on July 20th! See More

We are trying to up our game and move from using video scripts to bulleted script outlines. Does anyone have a sample bulleted script outline they can share? See More

We just started using Vidyard and can see analytics about our videos. However, we want to see on an individual level, what videos and how many videos a particular person/prospect watched. We ask for their email address b4 they watch and allow them to skip entering their email if they wish. Is this the best practice or is there a better way to track how long and what each person is watching? Is tracking analytics for individuals a HubSpot thing, a Vidyard thing, or a combo of both? See More

One of the things I find to be equal parts fascinating and completely frustrating is the "inside baseball" side of SEO. There's this whole world of seemingly super technical stuff that influences how well our ideal buyers are able (or not able to) discover the content we're creating for them.

And yet these stories are often shoved aside or dismissed as being irrelevant.

This story is just one example. It's easy to think that stories about "internal linking" and site structure are too abstract for you to care about or understand, but that's not the case.

As I said in that article:

"... while it's easy to dismiss these little morsels of strategic SEO expertise as being "too in the weeds" to be relevant to how well your content strategy gets... See More

Hey Sales Pros!

I have a new video for you - Why you should stop using "Let me know if you have any questions..."

Enjoy!

Chris. See More

And do you plan to keep anything you've been doing the same, as we go "back to normal" ish?

Be honest. Be as brief or as long as you'd like. :) See More

Here's an interesting piece from Digiday about returning to the office. The Wall Street Journal had a story recently about people who are quitting their old jobs instead of heading back into the office.

So, what's the reality on the ground? Here at IMPACT, we're mostly remote anyway, so we haven't been affected all that much.

But for anyone else out there, are you back in the office full time? Are you hybrid? Are you still remote? And, if you're remote, does your company plan to downsize office space if more people are working from home?

And, most important of all: Who's making the decisions about how/where work happens?

The long-range implications of all of this could be huge. See More

Sorry, this is long...

Here's the portrait:
Back in 2020, I had a consulting/social media management agency. I was tired and wanted out of having my hands in the production part of things. You know "work on your business, not in your business", so I hired my first full-time employee.

The pandemic hit, we lost a few clients but gain way more. Which is great but still had my hands shoulder-deep in the production part of things (aka doing the work for the client).

THE BEGINNING
Many entrepreneurs were coming to me saying "many VA's offer social media management but few actually do anything more than post content. They don't have the marketing strategy, and no ROI, etc.."
On the other hand, VA's were coming to me requesting training to... See More

Fancy a game of bingo?

Those that work closely with me know how particular I am about the specific words and phrases we use in our sales conversations that diminish our authority and ultimately create more doubt for the buyer.

Over time I have compiled a list of the most common words and phrases we use that must be removed from our vocabulary as sales people if we want to be more effective communicators.

The first step is to remove the words that create doubt and reduce our credibility. How to play Weak Sales Words Bingo


There are several ways to use the bingo card, here are two ideas to get you started: When role playing in your sales team, use the bingo card to cross off the weak words that you hear your peers using, and place yourself... See More

Hey friends, anyone know of an SMB with a diversity page on their site (or just doing great things with DEI in general?) I know it's a bit of rarity right now (I hope to change that) but looking for examples if they're out there! See More

How can I get more viewers on Facebook. I used to get over 100 viewers on my Facebook live show. Since I have been streaming with another service and not Facebook, viewers have declined.

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Carina Duffy , Jessica Palmeri Allison Riggs , Jennifer Barrell and I were all discussing this issue that we've been seeing within the different industries we work with. So we have a question for you:

Are you experiencing this issue? What content have you created to address this? (And please share an example if you have one!) What has been the response from some of your prospects/customers?
Let us know in the comments! See More