Tips & Resources

The cover story in a recent issue of Buffalo Business First was "Buffalo's Real Gen Z Problem".Inside there are a series of articles discussing the wants of Gen Z and the challenges of recruiting and retaining them.One important point is that surveys show pay is their prime motivator -- by 20 percentage points over the next important factor.And this generation is smart enough to understand that compensation is more than just money in their...

I stumbled on this article and wanted to share it in case others are interested in focusing TAYA on the candidate/employee experience.

The survey was conducted by the Ken Blanchard organization.

The top 4 challenges are:
1. Capacity and Resources - specifically the challenge to continue to learn while struggling to get stuff done

2. Retention and Attrition -- 75% believe it will be harder to hire great people and 79% believe they're going to...

I came across an interesting stat when doing some UX research recently: 35% of SaaS sites fail to make the service’s UI sufficiently prominent to prospects.If people are researching a SaaS or digital subscription service that is going to be part of their regular routine, they'll want to get an idea of what it would be like to actually use it.Seems like a no brainer, right?Yet, according to Baymard's research, 35% of SaaS and digital...

This is a question my team was asking this week. Since we were wondering about it, we figured some of you might be, too! Let's dive in.

Cookie scanning is a new beta offered by HubSpot. Reminder: Super admins can join betas by navigating to your portal dropdown > selecting Product Updates and > clicking Betas under Early Access.Here are the descriptions offered by HubSpot:

What is it?HubSpot’s cookie scanner detects and categorizes all...

Whether you are on a stage, in a boardroom or on Zoom with the teams you see every day… the way that you speak matters. Your words have weight and meaning and will land with more purpose when delivered well. You don’t have to be an international keynote speaker (although we know a few) to desire to utilize world class speaking skills. You can hold an audience with rapt attention when you take a few simple steps to improve your delivery....

I hope you're not getting tired of Google Analytics 4 updates because we certainly haven't seen the last of them.

What's NewOn November 3, the GA4 changelog noted an update to custom reports:

Hi everyone, Mandy here with a weirdly personal topic today, inspired by John Phelan recent post about the Tactical Pause.SO- once upon a time I taught human development and psychology to high school seniors, and every year the topic of the rampant diagnosis of depression and anxiety would come up. So after thinking it over for a while, I finally came up with a toolkit for combating anxiety in real-time and there is no better place to...

Many of us probably know chapters in YouTube videos, and we can now do it with Vidyard too!This is an awesome opportunity to provide additional context on videos AND to make it easy for viewers to jump to the sections they're most interested in.Above is an article about how to add and update chapters in your videos, check it out!Has anyone been using this yet? Curious to hear your experiences as I just start diving in :)

Hey IMPACT+!

I've been working on putting together resources that guide you through IMPACT+ and I wanted to give it some sunlight out here.

You can access them in the Intercom window in the bottom right corner of the screen or with the link at the top of this post. (Psssst you can click here too!)In this library, here are the topics I've covered so far, with more still on the way:

This may be a silly one, however, it happens to the best of us.

If you are logged out of IMPACT+, go to this login link and click Forgot your password? Then just follow the instructions!

If you are logged into IMPACT+, navigate to the top right-hand corner > click your name > select Profile and Password > Scroll down to Settings & Password > All set!

I'm brand new here and I want to learn about business and marketing digital.I want to get a website and become an affiliate for companies like Amazon and Alibaba. Any reccomendations or tips?

I literally just joined. I’m curious to see what this community is about. I’m a freelance writer, so I’m not sure if I’m at the right place. Anyway, hello everyone!

Our virtual peer groups are one of our most sought-after offerings here in IMPACT+, so let's make sure you apply your seat correctly!

Note: This is an IMPACT+ paid feature through IMPACT+ Pro or purchasing a seat.

Applying your IMPACT+ virtual peer group seat

I was thinking that we could get stories and suggestions from users that have been here a while as well as commentary from newer users about what they're thinking of starting with. The hope and intention being that this could help guide newer users and give some direction with all the different awesome things you can do in IMPACT+!

In my case, when I joined ThePACT IMPACT+ I dove right into the Online Trainings. I was already on a training...

IMPACT+ is a platform both for the individual and for the team!When you first create an IMPACT+ account, you will be added to your 'Personal Account' which is your personal team. This will be your default team until you add additional teams to your account!

To manage your different teams, click on your name in the top right-hand corner and go to 'View All Your Teams'.
Within that page will allow you to view the different teams you are on,...

Looking for personal advice from an expert? Have a great conversation with a peer that you don't want to forget about? Check out the Messages tool here in IMPACT+!

With Messages, you can send 1:1 or small group messages to your fellow IMPACT+ members and keep those conversations going at any time.

Not sure who to message first? Try sending one to me! Type 'Connor DeLaney' into the search bar (you'll see my face pop up) then simply say hello!...

Whether you are brand new or have been doing it for years, we all have a love and a passion for Digital Sales and Marketing in some way, shape, or form. Share with us what gets you excited to work in digital sales and marketing each day!