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A very interesting post in Search Engine Land about productivity, location, and the long shadow COVID-19 will have on marketing.
About productivity:
"Removing the boundaries around work – such as morning and afternoon commutes – allows employees to work more efficiently, and just plain work more. Indeed, during the pandemic many workers report working more hours than before it began. That has led many to feel stressed, fatigued and even burned out."
About moving from urban centers:
"A related Fishbowl survey, of 18,000 workers across companies, found that WFH was motivating a substantial number of them to move or consider moving from high-cost urban centers to lower-rent locations. Just over 43% of survey respondents in the top 50 markets... See More
About productivity:
"Removing the boundaries around work – such as morning and afternoon commutes – allows employees to work more efficiently, and just plain work more. Indeed, during the pandemic many workers report working more hours than before it began. That has led many to feel stressed, fatigued and even burned out."
About moving from urban centers:
"A related Fishbowl survey, of 18,000 workers across companies, found that WFH was motivating a substantial number of them to move or consider moving from high-cost urban centers to lower-rent locations. Just over 43% of survey respondents in the top 50 markets... See More
You've read They Ask, You Answer, and are ready to start writing Big 5 content and addressing the questions your sales team gets online. From someone who has helped navigate many companies through this transition, here are a couple of things you need to be aware of and create a plan to overcome.
Company-wide buy-in: They Ask, You Answer isn't a content strategy. It's a business philosophy that requires your entire organization to agree that the best way to increase sales is to become the best educator in your space. If this doesn't happen, you'll struggle to produce the quantity and quality of content that you need to. The sales team needs to work in lockstep with your content manager to provide great ideas for articles based on... See More
Company-wide buy-in: They Ask, You Answer isn't a content strategy. It's a business philosophy that requires your entire organization to agree that the best way to increase sales is to become the best educator in your space. If this doesn't happen, you'll struggle to produce the quantity and quality of content that you need to. The sales team needs to work in lockstep with your content manager to provide great ideas for articles based on... See More
'Writing a novel is like driving a car at night. You can see only as far as your headlights, but you can make the whole trip that way.' -- E.L. Doctorow
It's not about content marketing, but I love the idea that you might not understand the whole journey when you start out, and that's okay. See More
It's not about content marketing, but I love the idea that you might not understand the whole journey when you start out, and that's okay. See More
Hey everybody! What tools are you using to write and edit your content? I've heard good things about the Hemingway app but I've never used it.
See More
Is there such thing as too many links in a blog? I know we need to include external and internal links within a blog - but what is the right amount of links? I just read one online that had 16 links within the text.
See More
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About
Welcome to the Content Community!
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
Community created on Oct 14, 2020
No current announcements!
Moderators
About
Welcome to the Content Community!
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
Community created on Oct 14, 2020
Moderators
About
Welcome to the Content Community!
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
Community created on Oct 14, 2020