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Hello there--I am new to this program so I believe that there is some sort of "meeting" today for Content Managers. Can anyone please tell me how this will work or how I even "get to the meeting"? Is there a planned topic of discussion?Also, it says 2 pm but I guess that is Eastern time? I am in Central Time Zone. Sorry to be a dummy, can someone help me out?Nika
Almost daily, I get emails like the one below from strangers. They're usually requests to contribute content to IMPACT or asking for backlinks. Outreach emails are important to many marketers' content strategy. Unfortunately, most of the emails I receive get deleted without a response.
So tell me, what is wrong with this email and what could they have done to get me to respond?
So tell me, what is wrong with this email and what could they have done to get me to respond?
Hey Content Managers,
We talk a lot about how blogging can improve your keyword rankings and bring traffic to your website. But more important than that is these articles should help move people further along in their buying journey.
If you're getting views on your blogs, but you're not converting many leads, you might be making one of 6 common mistakes.
Check out this article by our Director of Inbound & Content Services, Justine Timoteo...
We talk a lot about how blogging can improve your keyword rankings and bring traffic to your website. But more important than that is these articles should help move people further along in their buying journey.
If you're getting views on your blogs, but you're not converting many leads, you might be making one of 6 common mistakes.
Check out this article by our Director of Inbound & Content Services, Justine Timoteo...
2
I am the owner of a business and hired a journalist to write our first article using the They Ask, You Answer methodology. I am thinking that all the articles should be ghost written for me. Is ghost writing the best choice for the They Ask, You Answer methodology?
Hey everyone! I'm working on identifying articles for a client that they should optimize to be more updated to present-day situations but also so it is more sales enabling than purely Top of Funnel information.To give more context, the sales team isn't fully bought in just yet and it'd be hard to ask them to find articles they need updated, so instead, I'm jumping in to help start the process.Would love to hear the experiences you've had for...
This is something content managers come up against time and time again—they need collaboration from the rest of the company to create content, but it's often something that's pushed aside as "the content manager's job" in its entirety.
True- content managers do a lot of writing and creating content, but for a company to form a culture of content in following a They Ask, You Answer philosophy, everyone needs to be engaged in the effort in some...
True- content managers do a lot of writing and creating content, but for a company to form a culture of content in following a They Ask, You Answer philosophy, everyone needs to be engaged in the effort in some...
Thanks to Liz Murphy for a great article about Revenue Teams!I'm wondering if anyone else is embracing this model in your organization?As our first and only marketing employee, I already "live" in the sales department. I participate in all of our weekly sales meetings and activities, and my goals are directly tied to sales goals.I've been adamant that while we need more marketing manpower, we should not create a separate marketing...
What's up IMPACT Plussers?
My computer recently crashed, and I lost all my bookmarks and Google Chrome extensions.
Needless to say, I was devastated.
Once the tears dried up and I glued my hair back to my head, I started putting the pieces back together.
One of the first things I did was re-install my favorite Chrome extensions that I use almost every day as a content marketer.
And that got me thinking: What Chrome extensions do other content...
My computer recently crashed, and I lost all my bookmarks and Google Chrome extensions.
Needless to say, I was devastated.
Once the tears dried up and I glued my hair back to my head, I started putting the pieces back together.
One of the first things I did was re-install my favorite Chrome extensions that I use almost every day as a content marketer.
And that got me thinking: What Chrome extensions do other content...
Is it just me, or does it sometimes feel like pulling teeth for content managers to get all the information they need from SMEs?One thing I notice in lots of content managers is the hesitancy to ask follow up questions for when experts explain something in a really technical way (that literally no one but them understands). I think there's sometimes a fear of "looking dumb" when really, the job of the content manager is to distill the...
A very interesting post in Search Engine Land about productivity, location, and the long shadow COVID-19 will have on marketing.
About productivity:
"Removing the boundaries around work – such as morning and afternoon commutes – allows employees to work more efficiently, and just plain work more. Indeed, during the pandemic many workers report working more hours than before it began. That has led many to feel stressed, fatigued and even...
About productivity:
"Removing the boundaries around work – such as morning and afternoon commutes – allows employees to work more efficiently, and just plain work more. Indeed, during the pandemic many workers report working more hours than before it began. That has led many to feel stressed, fatigued and even...
You've read They Ask, You Answer, and are ready to start writing Big 5 content and addressing the questions your sales team gets online. From someone who has helped navigate many companies through this transition, here are a couple of things you need to be aware of and create a plan to overcome.
- Company-wide buy-in: They Ask, You Answer isn't a content strategy. It's a business philosophy that requires your entire organization to agree...
'Writing a novel is like driving a car at night. You can see only as far as your headlights, but you can make the whole trip that way.' -- E.L. DoctorowIt's not about content marketing, but I love the idea that you might not understand the whole journey when you start out, and that's okay.
Hey everybody! What tools are you using to write and edit your content? I've heard good things about the Hemingway app but I've never used it.
Is there such thing as too many links in a blog? I know we need to include external and internal links within a blog - but what is the right amount of links? I just read one online that had 16 links within the text.
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About
Welcome to the Content Community!
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
Community created on Oct 14, 2020
No current announcements!
Moderators
About
Welcome to the Content Community!
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
Community created on Oct 14, 2020
Moderators
About
Welcome to the Content Community!
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
Community created on Oct 14, 2020