Content

We all love HubSpot, but I'm interested in hearing what other platforms or tools people have used to measure the ROI of their content? Anyone out there use Parsely? Tableau? Momently? Cyfe? Anything else?

What else is out there?

Leave a comment below about your experiences!

Connor DeLaney Ramona Sukhraj Nicole Cimo-Holmon Bri Stauffer Paul D. Grant Jeremy Sutton Mark Wilson Betsy Francoeur Katie Martens Mark Baratto


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Hey there Content peeps!

I'm excited to show off our brand-new Learning Center at E-N Computers:

www.encomputers.com

We've had a "learning center" button on our menu bar since our website relaunch last year, but it was pretty terrible - basically just links to our blog archive and some other random pages. Our category/tag structure was a mess too, with tons of duplicates, meaningless categories, and everything else you'd expect from 10 years of Wordpress.

So I spent the last few weeks rebuilding our taxonomy structure so that it (hopefully) makes more sense to our target audience. I added Industry and Persona groupings, and broke everything out by content type. Then I put it all together with a fancy AJAX search & filter plugin... et... See More

I'm working on the first article in a series for IMPACT and I was curious about the best way to position the articles to be recognizable as a series and still SEO friendly + valuable for someone who hadn't read any previous articles in the series.

If you have any examples of article series you publish each month, that'd be amazing for inspiration as well. Thanks! See More

Hello from New Zealand !!

I'm on a mission to create a pillar page. My first attempt. The page will be an "ultimate guide" to help anyone wishing to hike the world famous Tongariro Alpine Crossing.

My question:

I will write a detailed description of the track itself. It will include geology, volcanology, vegetation, physical features etc. Do I include this in the pillar page or as a subtopic as a blog post?

How does one decide to include all the juicy details in the pillar page or as blog post

The search term Tongariro Alpine Crossing receives 15,000 searches per month. Then there's weather, shuttles and map which receive around 5,000 searches collectively. After these key words the monthly search volume drops off significantly.

I've... See More

For content managers, how do you balance the thoroughness that Google likes to see with the scanability and brevity your sales team might want for assignment selling pieces? Can the same piece serve both ends?

I have my ideas, but I'd be interested in hearing yours!
Liz Moorehead , Ramona Sukhraj , Nathan Dube , Bri Stauffer , Mark Wilson , Katie Martens , Betsy Francoeur , Jeremy Sutton , Paul D. Grant See More

As we write Best Of, Reviews, and Versus articles my team continues to discuss whether or not we should link to competitors in our articles. I've had mixed feelings about linking vs. not linking.

What does your content team do and why? See More

Good morning Content Community!

I've been noticing lately that my low-tier wireless keyboard has been letting me down lately.

It's been missing keystrokes, keys sticking (so if I'm backspacing I lose whole chunks of sentences ) , and other deal-breaking "features" especially when writing content.

I've done all I can from a software perspective so I think it's time for an upgrade.

So, what are you all using? Have you found that certain types of keyboards or certain features tend to work better than others?

Wired vs. wireless?
Standard keyboard vs. gaming keyboard?
Mechanical vs. optical switches?

Thanks! See More

When it comes to writing They Ask, You Answer content, I've always been told to make sure the titles (and the goal) of your article are really specific to the audience and what questions they are looking to have answered.

I began working on the article above with the title What are the benefits of IMPACT+ for small businesses, and as I was drafting it, Paul D. Grant and I realized that the purpose of this article was not how great IMPACT+ is for small businesses (but hey, isn't it ), it was about how the platform can help our audience implement They Ask, You Answer.

So, we shifted our title and our greater strategy for the piece to focus on what our audience was looking for: Support in implementing They Ask, You Answer.

It was a subtle... See More

Dear iMPACT plus Team, I don't know if there is anyone here familiar with Simon Sinek's work or not. But I have been working on this project for a year if not more. But so many people have rejected me .

I can't do this alone, so I am asking nicely if there is anyone that can help me. I worked with 8 people on this and nothing. One person said that my theme was adversity. See More

Ever since the core web vitals Google ranking update was announced, I have been trying to get our website up to speed (pun intended). In the beginning, I did a lot of research, tried to find out if I could fix things myself, and then ultimately found that the outside website team we use would have to perform updates.

This website team has been working since March to try different fixes for our website to improve our LCP and CLS scores. They updated our Wordpress, they tested the sticky nav as a contributing factor, and we purchased a plug-in to optimize all 10,000 of our photos. Next, they tried the Cloudways Breeze caching plugin but it disabled all of our homepage videos so it had to be turned off.

After the updates, we still are not... See More

Should I spend more money to have someone come up with frequently asked questions for my business website or not? See More

Dear Impact Plus Team, Tom DiScipio has informed me that option 2 in creating a "in-between page, like the one on the website that was linked in the main news feed. Like this one sample from another company would be the best route to go. But I also did not want to waste upgrading my basic plan to pro for calendly, so I added 5 more events to the booking page.

https://resources.mazzellacompanies.com/top-5-fall-protection-hazards-on-the-job-site?utm_referrer=https%3A%2F%2Fwww.mazzellacompanies.com%2F

The only difference is that I don't know what I can provide of value unless I can use the rate sheet that I had created professionally.

But the biggest thing I don't know how to create this and then add it to my website.

Is there anyone that... See More

A quick story on not asking for help when it comes to editing
As ALL of you may have noticed, yesterday I sent out an email with a typo in the subject line that was, well, pretty darn obvious. While ANNOUNCEMENT is absolutely on my list of "words I don't like typing", the real issue that came from my mistake was attempting to rush something out without listening to that voice in the back of my head telling me to have someone look it over for me.

Coincidentally, I got three messages from my team within five minutes of it going out saying they spotted the error and wanted to make sure I saw it too. Each one of them followed up with, "You can always send it my way if you need a second set of eyes!"

In my Cave of Shame (Trademark, all... See More

Are you a content writer that’s looking to make a change? Or do you know an inbound marketer looking to get their start start with content? If so, Kelser Corporation in Connecticut is looking for a content writer to join our revenue team! (so, you’d be working alongside me!) Check out the full job posting and details here à https://www.kelsercorp.com/job/content-writer

(if you apply, make sure to mention that you saw the post on IMPACT+ ) See More

Hello! I'm starting to get more opportunities to visit our customer sites, which has been great to better understand our customers and the industries we serve (I'm new to industrial marketing and having to wear steel toe boots :) ).

As marketers, what kinds of questions do you ask when you interact with your customers? See More

I'm looking for a talented Content Manager to join my team! It's the perfect opportunity for someone who loves writing, editing, optimizing, and watching your content efforts drive sales. Check it out if you or someone you know may be interested
www.ziprecruiter.com

P.S. this job description will look VERY familiar to those who've watched the "How to hire a content manager" training ... thanks Liz Moorehead! See More

Hi!

We've been making a lot of videos that require us to purchase voiceovers for each one - which can get expensive.

Does anyone know of any voiceover websites that offer subscriptions (similar to what you can find for background music, photos, etc.)?

Or, does anyone has experience finding one voiceover artist to become your company's voice? Or know where to look for one?

We're open to any and all ideas if anyone has run into this same problem.

Also not sure if this is the right group to post this in so let me know if I should post elsewhere!

Thanks in advance! See More

I noticed a new (at least new to me) feature on our company LinkedIn page that lets you recommend curated content for employees at your company to share on their personal profiles.

In the analytics for your page, I believe you can see who shared these posts, which of their connections interacted with those posts, etc.

One of my big goals has been to try to get our brokers (we are a commercial real estate firm) to share our articles, resources, reports, etc. on LinkedIn since they are the ones with the connections in the industry. I'm hoping this could be an easy solution to that - but I'm also concerned that these posts may come off as inauthentic if they aren't in their voice.


Has anyone used this tool and had success? Or, what do you... See More

I was inspired to ask this today because I was doing an interview and realized that there was one specific question I was really excited to ask.

It's unlocked a lot of great conversations for me lately and so I was looking forward to see where it would lead.

Borrowed from Liz Moorehead 's Content Compass, it's "why are they asking this question or researching this topic now?"

What are some of your favorite questions to ask when interviewing someone?

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