Content Managers

I noticed a new (at least new to me) feature on our company LinkedIn page that lets you recommend curated content for employees at your company to share on their personal profiles.

In the analytics for your page, I believe you can see who shared these posts, which of their connections interacted with those posts, etc.

One of my big goals has been to try to get our brokers (we are a commercial real estate firm) to share our articles, resources, reports, etc. on LinkedIn since they are the ones with the connections in the industry. I'm hoping this could be an easy solution to that - but I'm also concerned that these posts may come off as inauthentic if they aren't in their voice.


Has anyone used this tool and had success? Or, what do you... See More

I was inspired to ask this today because I was doing an interview and realized that there was one specific question I was really excited to ask.

It's unlocked a lot of great conversations for me lately and so I was looking forward to see where it would lead.

Borrowed from Liz Moorehead 's Content Compass, it's "why are they asking this question or researching this topic now?"

What are some of your favorite questions to ask when interviewing someone?

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Good day all,

I was wondering how you go about carving out, blocking out, or blacking out time when you 100% need to focus on writing and writing alone.

This is something I've struggled with in the past so I was wondering how you've had success as fellow creators of content.

Onevery small thing I've been training myself to do, and set the expectation of, is that I will only be checking email at the top of the hour. We have other means of internal communication but I know those email notifications can sometimes pull me out of that writing groove that I like to get into.

What works for you? See More

Take a quick minute and thirty-four seconds to watch this video on why we'll be talking about using personality in your content.
This should be a really fun and interesting topic to dive into.

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Last week we published a versus article and the competitor we included sent a formal letter to our company's founder/president requesting we either remove the post or make their "requested corrections."

While we had one factually incorrect item within the piece, the bulk of their asks were clearly to have us use their wording instead of our own.

I'm very confident in how we'll respond and address it, and leadership fully backs up what we're doing (very thankful for this)!

Interested to hear if this has happened to anyone else...? See More

Good day Content Managers!

At our company we recently made the decision to have every employee participate in the content production process in some way.

Outside of the Revenue Team, I've been trying to find folks in-house that may have a leaning towards writing and can either be relied on to be writing their own articles over time (or the bulk of a piece with guidance and editing) or even potentially ghost writing for others.

How have you gone about finding the writers at your organization outside your general SME pool or folks that it falls under their responsibilities?

Thanks! See More

We've been struggling to measure the performance of all the great content we're developing. I have 2 questions:

1. I'm curious to hear what others are currently tracking and measuring!
2. We're using HubSpot, and we have content in our blog (in both English and French), as well as longer form content built in web pages and landing pages (case studies, ultimate guides). This may be a rookie question, but does anyone know how we can build reporting across the blog + web pages + landing pages to identify the best performing pieces? I know there's reporting available for the top performing blog articles, but we want to capture metrics from our landing pages and web pages too. Any guidance would be appreciated and would surely save me lots of... See More

Hey there content managers!

When you come up with a content idea, how do you decide if it should turn into an article, a video, or both?

We've got a process that feels subjective. I'm wondering what other organizations do. See More

Hi everyone, I am new to this community, and I'd love to have your input.

As I listen to @Liz Moorehead's course "How to Build a Content Strategy", I am trying to figure out if I understand the topic cluster's concept well. As Liz explains, I need to think about what I want my company to be known for.

The website I am building is focused on one technology. Imagine that this technology is blockchain. My initial thought is, "okay, blockchain is my topic, and the subtopics are: Use cases Case studies Products and vendors Pros and cons Cost Getting started etc." Then I realized that I would end with just one topic cluster. It looks like it's not what Liz suggests.
If I consider a topic like "blockchain ecosystem", the subtopics would be:... See More

Hello all,

I was wondering what your favorite ways are to celebrate the content that your SMEs produce or help produce (as well celebrating your SMEs)?

I've been working with some new SMEs and getting more collaboration from others that had good experiences.I have some go-to tactics but I want to fill my celebration toolbox to the brim so I can best make them feel like the rock stars they are as well as bring the deserved attention to the valuable content that they're helping create. See More

I've been putting together a master fast fact file at work to make writing our content easier. This master file will help us write our business one-sheets. Just curious if anyone had any best practices or tips for writing one-sheets. Things to include that they may not have realized were needed, experiences as a result of the one-sheets, things of that nature. See More

Hey content writers!

I imagine some of us out here are armies of one — serving as both writer and editor in our organizations

What are your tips for editing your own work? How do you bring a fresh set of eyes to something you yourself have written?

Liz Moorehead ? Adam Stahl ? Ramona Sukhraj ? Jennifer Barrell ? Stephanie Hurd ? A penny for your thoughts. See More

Hello! I recently wrote an article and pitched it to our local newspaper for an upcoming insert specific to my industry. Great news is that the editor liked it and is going to publish it! Bad news is that due to space constraints she had to significantly reduce the length of the article. I understand the minimal approach for the newspaper article, but there's a lot of good stuff in the full article that I really want to post on our blog. However, it doesn't make a ton of sense without the very specific parts that are going to run in the newspaper article.

I'm not sure that a canonical link makes sense here since the article on the blog would have significantly more content than the newspaper article, but I also don't want to risk getting... See More

Hello!
I just hired our first Content Manager at Enrollment Builders and I am SOOO excited for her to get started here. https://www.enrollmentbuilders.com/careers-content-digital-marketing-manager

What are the top 3 things you wish your boss/company had done for you when you got started to make you more successful? I want to make sure she is able to reach her potential here! : )

Also, given all of our Impact's opportunities, what do YOU feel is the best way to introduce her to what is here and get her involved?

Jen Goode
CEO
Enrollment Builders See More

I had a moment not too long ago where a blog title I wanted to roll with was exactly the character limit in HubSpot on the first try.
I threw my arms up in the air triumphantly and let out a little "woo!"...alone...in my wood-paneled basement...

I didn't share it with anyone because I didn't know anyone else that would appreciate that win in the process of what others may call "insider baseball" or "sausage making".

But we're a whole community of Content Managers and we know the satisfaction and the feeling of those types of wins!

Share yours and let's celebrate See More

For me, it was a close photo disaster. I had to take a photo OF a photo that was in a frame of my boss and his wife.

amerisk.org
This is NOT that photo, but the one originally used as the feature photo for this post included a reflection of “yours truly.” Yep, right on my bosses’ black jacket—there was my reflection! Ha!

I actually didn’t find it until I published the post. But… I quickly went back and picked another photo and edited the post and inserted the new feature photo. You may still be able to see an image, but the one before was VERY noticeable.

For safety’s sake, I always have someone else read my blog posts. I never thought to ask them to check the photos…

It’s a good idea to always have a second set of eyes. I usually ask my... See More

Hey all!

I'm writing an article that will provide actionable steps for new Content Managers to take within their first 90 days in order to set themselves up for success (and wow their boss!).

What advice would you give to someone stepping into the Content Manager role at a new company?

Let me know, thanks!!

Please note: I will use answers within my article and cite your name, title and company See More

This is something I've gone back and forth about for a while now.

We have a number of blog posts written by folks that are no longer with our company.

The way I've currently navigated that is with the following rough guidelines but I'm not sure if that's the best way to go about it:

If it was "written" by someone who is still notable in the industry and they actually wrote it or heavily contributed to it, I leave it in their name.

If it was "written" by someone who isn't notable in the industry and they contributed to the writing of it a bit but not entirely (perhaps answered a few questions for more info in an interview but wasn't involved in editing or approval), I've typically absorbed it into a general company-named generic author... See More

Hi all,

Does anyone have any handy tips for briefing/feeding back to outsourced writers?

I'm pretty new to using outside help for written content creation...I've done it a couple of times recently with two different writers with varying results. I have tendancy to over-edit too, which I know isn't great and perhaps more a reflection on my briefing skills!

Any advice is greatly appreciated.

I remember seeing a video clip Liz Moorehead did recently that showed her briefing a writer...been trying to relocate it as I think that would help.

Thank you. See More