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Buying a home is not the easiest task to accomplish. Afterall where do you even begin. And then when you get into the process how do you know if you are getting a fair interest rate. What is a fair or acceptable interest rate anyways? Aren't all the rates the same? "I don't understand finances, just give me what you think is best." just push this button and it will just work out." All the advertising out there says its easy. It's not easy...

My company is actively reviewing resumes for our content manager position. Many applicants are out of state, and I'm concerned about how the position would integrate. So far, on paper, the best candidates are not in our area. What are some of your thoughts on the pros and cons of this position being 100% remote?For context:Part-time (20 +/- hours per week)Flexible scheduleWould have to be able to remote into our weekly marketing team...
Hi there, Content Community!
We are working full steam ahead at the moment, but for various reasons, are struggling to get any lead time on our content.
I've tried pausing publishing to build up a backlog and have tried to work on additional pieces per week to slowly build a backlog, but as of yet; no success there.
I was wondering - do you have a backlog and work with a lead time? If so:
We are working full steam ahead at the moment, but for various reasons, are struggling to get any lead time on our content.
I've tried pausing publishing to build up a backlog and have tried to work on additional pieces per week to slowly build a backlog, but as of yet; no success there.
I was wondering - do you have a backlog and work with a lead time? If so:
- How long is your content lead time?
- How much content...
Hi all :)I've just started a business that I'm not sure how to create a price estimator for. To give a price range, I first need to do research and then walk the property to assess all the possible issues. I've been thinking as an alternative, I could offer a recommendation tool that helps people determine if they should even be talking to me or if they would benefit more from looking at other methods of selling their property. Any feedback...
Hello! I have a client who would like to create the following online assessments (via Typeform)*A Recommender Assessment - "What (Product) Is the Best Fit For My Needs?" - user answers a series of questions and a product is recommended based on users current situation*Price Estimator - user answers questions and the output is a price range for this particular product or serviceThe client would like to "combine" these assessments into one:...

Hello all, at my TAYA client we have a content creation process in place. The SME's (sales and engineering) get interviewed and the articles are created; there are several moments where the SME's can give feedback. The article then goes into the ready for publication folder after everyone has approved the final version.We are now running into the situation that the SME will give feedback and ultimately approve the article. But then when it's...
I have a 5,000 plus word blog post called The VA Home Loan Ultimate Guide.I'd like to create more ultimate guides with the other types of mortgages (FHA, USDA, conventional).The problem is only the middle part of the blog where I talk about the credit score, debt, income, property condition is different based on the mortgage.The beginning and end of the buying process doesn't change because of the mortgage.Would I be okay do ultimate guides...

We've got a team putting together what I (think) is great content for our organization, but I'd welcome some feedback? This is our first serious (we did some soft funny videos first) video we created. We've actually created a pretty full pipeline (I think there are 15-20 video projects underway), but I'd love some non-geek (we're in the IT services world) feedback if possible:https://youtu.be/2B8FihhT6gMThanks!

Kevin Church strikes again with great new research he discovered on the optimal length of title tags when it comes to SEO performance from Cyrus Shepard at Zyppy.In this report, he covers:
- How much of your title will Google display?
- How long of a title will Google index and use for ranking purposes?
- How does length impact Google rewriting your title?
- Most importantly, does title length impact rankings and traffic?
Definitely worth the...

Following our Content Managers Mastermind discussion this month, we are looking to gather some examples of comparison articles that may or may not have stirred the pot a bit in your industry.There are two different examples of articles I'd be looking for:
- Company vs company
- Product vs product
Toss some links in the thread so we can build a list of comparison articles to reference and 'compare' how we approach comparison articles!

I'm curious about everyone's thoughts on this Reddit thread: Tell me why I'm wrong: Organic social media is a waste of time (B2B)Our team (we are in the commercial real estate industry) has been doing a lot of restrategizing for 2022 and we keep getting hung up on our organic social media strategy.I've spent a lot of time analyzing our audiences, engagement, etc. on each platform and have (kind of) come to the conclusion that our social...


Hey Content Managers,I'm working on a new lesson for IMPACT + and I would love some input from you all.The lesson will be about how to proofread and edit blog content before publishing.I want to hear some of your tips and suggestions for a smooth process that helps your content go from the messy first draft to the polished, educational gem that wows your audience.Here are a few questions I have:
- What does your process look like between your...

Hello! Not sure if this is the right place to post this but here we go!
I've been at my current company for about 2.5 years. Since I've been there, WordPress updates and WP Plugin updates have never been prioritized. I've been trying to fight to get them updated as I know it is a security risk and I understand it could break our website if they get TOO out of date.
I'm now in a position to make recommendations on how to move forward. The...
I've been at my current company for about 2.5 years. Since I've been there, WordPress updates and WP Plugin updates have never been prioritized. I've been trying to fight to get them updated as I know it is a security risk and I understand it could break our website if they get TOO out of date.
I'm now in a position to make recommendations on how to move forward. The...

Hello, all!I am brand-new in my position and to Impact.I'm looking for a template/tracker to record site analytics for easy at-a-glance referral.Does anyone have something like this they use? Does Impact have this? Or maybe HubSpot?Thank you!

Hi everyone,I am looking for advice and experience sharing in growing an audience for a newsletter.I launched last November https://www.itbusinesscrush.fr/ with the intent of creating content for IT leaders who want to help their company grow the business. I write in French to tap into my existing Linkedin network and test the concept.My goals are as follow:
- Know more about my core audience of IT leaders, and possibly create new...


Kevin Church , IMPACT's Director of SEO, shared this fantastic report from Whispark detailing the main factors that drive local SEO results for your business!It also dives into the top SEO myths regarding local SEO including geo-tagging images and certain Google My Business keyword drivers.This report goes super in-depth and I encourage anyone who has showrooms or specific service areas to review it and make sure you're maximizing the...

Sales enablement content certainly isn't easy, and while sales teams need to be involved, the marketing and content teams need to be asking the right questions when they do get together.The 5 questions in this article are a fantastic way to build trust and understanding with your sales team and will help content managers and sales teams alike create the right content for their organization.Have you asked your sales team these 5 questions?...



This article caught my eye this morning. Google is crawling pages and looking for an emphasis on certain words or phrases through bolding or italics.While it probably won't take your article from Page 8 to Page 1 on the SERP page, it seems that Google will give it a bit more weight:
Whereas if you take a handful of sentences or words within your full page where you say this is really important for me and you bold those, then it’s a lot...

Just a quick item of consideration for people just getting started or those who are only in the first or second year of TAYA content protocols.It took us 5 years to kick off the bonfire of revenue we are currently bringing in with a "spark" that was one blog post that started bringing real money around the three-year mark.But, one of the most interesting things I have noticed about the posts that make us the biggest money is that the blogs...

Hey everyone! In our last Content Manager Mastermind, I mentioned that I'm getting buy-in around conducting monthly interviews with our (regional MSP) service team of about 13 engineers and technicians to drum up some more content ideas. I took Liz's excellent content brainstorm cheat sheet and adapted some of the questions to try to pull some ideas out of those in a more customer service and technical role. I'll be trying it out soon, but...
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About
Welcome to the Content Community!
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
Community created on Oct 14, 2020
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Moderators
About
Welcome to the Content Community!
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
Community created on Oct 14, 2020
Moderators
About
Welcome to the Content Community!
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
They Ask, You Answer starts with creating great content that your buyers want and need. This community is for the business owner, the content manager, the sales professional, or the *insert your title here* that is working on generating great content.
This community gives you access to a variety of experts in generating amazing They Ask, You Answer content for their organizations. There's always a story to tell and we want to hear yours, preferably with words but all formats are welcomed.
P.S. Don't mention Oxford Commas or you will start a Civil War.
Community created on Oct 14, 2020