Content

We've got a team putting together what I (think) is great content for our organization, but I'd welcome some feedback? This is our first serious (we did some soft funny videos first) video we created. We've actually created a pretty full pipeline (I think there are 15-20 video projects underway), but I'd love some non-geek (we're in the IT services world) feedback if possible:

https://youtu.be/2B8FihhT6gM

Thanks! See More

Kevin Church strikes again with great new research he discovered on the optimal length of title tags when it comes to SEO performance from Cyrus Shepard at Zyppy.

In this report, he covers: How much of your title will Google display? How long of a title will Google index and use for ranking purposes? How does length impact Google rewriting your title? Most importantly, does title length impact rankings and traffic? Definitely worth the read and a lot of great insight, especially for us content and website folks. Share your main takeaways and insights down below! See More

Following our Content Managers Mastermind discussion this month, we are looking to gather some examples of comparison articles that may or may not have stirred the pot a bit in your industry.

There are two different examples of articles I'd be looking for: Company vs company Product vs product Toss some links in the thread so we can build a list of comparison articles to reference and 'compare' how we approach comparison articles! See More

I'm curious about everyone's thoughts on this Reddit thread: Tell me why I'm wrong: Organic social media is a waste of time (B2B)

Our team (we are in the commercial real estate industry) has been doing a lot of restrategizing for 2022 and we keep getting hung up on our organic social media strategy.

I've spent a lot of time analyzing our audiences, engagement, etc. on each platform and have (kind of) come to the conclusion that our social media is planning is a bit of a money pit. We spend time creating and scheduling content, but none of our social campaigns have lead to any meaningful revenue or contacts that I can track.

We are planning on trying to launch a social selling strategy with a handful of our employees and seeing where that... See More

Hey Content Managers,
I'm working on a new lesson for IMPACT + and I would love some input from you all.
The lesson will be about how to proofread and edit blog content before publishing.

I want to hear some of your tips and suggestions for a smooth process that helps your content go from the messy first draft to the polished, educational gem that wows your audience.
Here are a few questions I have: What does your process look like between your first and final draft? How many sets of eyes typically review your content before it’s finalized? What is your biggest challenge in the editing and proofreading stage? What is one hack you can share that will make others’ lives easier when it comes to editing and proofreading? What are your favorite... See More

Hello! Not sure if this is the right place to post this but here we go!

I've been at my current company for about 2.5 years. Since I've been there, WordPress updates and WP Plugin updates have never been prioritized. I've been trying to fight to get them updated as I know it is a security risk and I understand it could break our website if they get TOO out of date.

I'm now in a position to make recommendations on how to move forward. The agency we currently use for website updates is charging $160 an hour and estimates that our WordPress + Plugin updates will take around 10 hours at the least - so around $1,600 total.

Once we get to that point, with everything updated, can I go in and perform the updates every week or is that risky? We... See More

Hello, all!

I am brand-new in my position and to Impact.

I'm looking for a template/tracker to record site analytics for easy at-a-glance referral.

Does anyone have something like this they use? Does Impact have this? Or maybe HubSpot?

Thank you! See More

Hi everyone,
I am looking for advice and experience sharing in growing an audience for a newsletter.

I launched last November https://www.itbusinesscrush.fr/ with the intent of creating content for IT leaders who want to help their company grow the business. I write in French to tap into my existing Linkedin network and test the concept.

My goals are as follow: Know more about my core audience of IT leaders, and possibly create new relationships beyond my existing network, Create unique content that I can translate and reuse for my future blog (on serverlesscrush.com), Work with software vendors on some content (videos, mini-demos). Those vendors are my potential paying clients. QUALITY is essential, meaning that I prefer fewer people but... See More

Kevin Church , IMPACT's Director of SEO, shared this fantastic report from Whispark detailing the main factors that drive local SEO results for your business!

It also dives into the top SEO myths regarding local SEO including geo-tagging images and certain Google My Business keyword drivers.

This report goes super in-depth and I encourage anyone who has showrooms or specific service areas to review it and make sure you're maximizing the opportunity!


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Sales enablement content certainly isn't easy, and while sales teams need to be involved, the marketing and content teams need to be asking the right questions when they do get together.

The 5 questions in this article are a fantastic way to build trust and understanding with your sales team and will help content managers and sales teams alike create the right content for their organization.

Have you asked your sales team these 5 questions? Check them out and share down below!

(No, I won't be giving spoilers of what the 5 questions are ) See More

This article caught my eye this morning. Google is crawling pages and looking for an emphasis on certain words or phrases through bolding or italics.

While it probably won't take your article from Page 8 to Page 1 on the SERP page, it seems that Google will give it a bit more weight: Whereas if you take a handful of sentences or words within your full page where you say this is really important for me and you bold those, then it’s a lot easier for us to say well here’s a lot of text, and this is potentially one of the most important points of this page, and we can give that a little bit more value. Seems that the key takeaway from this article is to strategically use bolding and italics not just for emphasis in the article, but for... See More

Just a quick item of consideration for people just getting started or those who are only in the first or second year of TAYA content protocols.

It took us 5 years to kick off the bonfire of revenue we are currently bringing in with a "spark" that was one blog post that started bringing real money around the three-year mark.

But, one of the most interesting things I have noticed about the posts that make us the biggest money is that the blogs we have created that generate big revenue, have some of the lowest clicks/views.

The majority of our most popular and most-read content is not the content that drives major deals.

Furthermore, the blog posts that are bringing in the big bucks, are very specific and usually ultra-focused on specialized... See More

Hey everyone! In our last Content Manager Mastermind, I mentioned that I'm getting buy-in around conducting monthly interviews with our (regional MSP) service team of about 13 engineers and technicians to drum up some more content ideas. I took Liz's excellent content brainstorm cheat sheet and adapted some of the questions to try to pull some ideas out of those in a more customer service and technical role. I'll be trying it out soon, but I'd love any feedback you have before then!

What are we looking for? Anything that will make our jobs easier in the short- or long-term. Common questions, tech tips, cybersecurity awareness, etc. Goal: More educated leads, clients, and world. Big Question:
What questions have you been asked recently... See More

We all love HubSpot, but I'm interested in hearing what other platforms or tools people have used to measure the ROI of their content? Anyone out there use Parsely? Tableau? Momently? Cyfe? Anything else?

What else is out there?

Leave a comment below about your experiences!

Connor DeLaney Ramona Sukhraj Nicole Cimo-Holmon Bri Stauffer Paul D. Grant Jeremy Sutton Mark Wilson Betsy Francoeur Katie Martens Mark Baratto


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Hey there Content peeps!

I'm excited to show off our brand-new Learning Center at E-N Computers:

www.encomputers.com

We've had a "learning center" button on our menu bar since our website relaunch last year, but it was pretty terrible - basically just links to our blog archive and some other random pages. Our category/tag structure was a mess too, with tons of duplicates, meaningless categories, and everything else you'd expect from 10 years of Wordpress.

So I spent the last few weeks rebuilding our taxonomy structure so that it (hopefully) makes more sense to our target audience. I added Industry and Persona groupings, and broke everything out by content type. Then I put it all together with a fancy AJAX search & filter plugin... et... See More

I'm working on the first article in a series for IMPACT and I was curious about the best way to position the articles to be recognizable as a series and still SEO friendly + valuable for someone who hadn't read any previous articles in the series.

If you have any examples of article series you publish each month, that'd be amazing for inspiration as well. Thanks! See More

Hello from New Zealand !!

I'm on a mission to create a pillar page. My first attempt. The page will be an "ultimate guide" to help anyone wishing to hike the world famous Tongariro Alpine Crossing.

My question:

I will write a detailed description of the track itself. It will include geology, volcanology, vegetation, physical features etc. Do I include this in the pillar page or as a subtopic as a blog post?

How does one decide to include all the juicy details in the pillar page or as blog post

The search term Tongariro Alpine Crossing receives 15,000 searches per month. Then there's weather, shuttles and map which receive around 5,000 searches collectively. After these key words the monthly search volume drops off significantly.

I've... See More

For content managers, how do you balance the thoroughness that Google likes to see with the scanability and brevity your sales team might want for assignment selling pieces? Can the same piece serve both ends?

I have my ideas, but I'd be interested in hearing yours!
Liz Moorehead , Ramona Sukhraj , Nathan Dube , Bri Stauffer , Mark Wilson , Katie Martens , Betsy Francoeur , Jeremy Sutton , Paul D. Grant See More

As we write Best Of, Reviews, and Versus articles my team continues to discuss whether or not we should link to competitors in our articles. I've had mixed feelings about linking vs. not linking.

What does your content team do and why? See More

Good morning Content Community!

I've been noticing lately that my low-tier wireless keyboard has been letting me down lately.

It's been missing keystrokes, keys sticking (so if I'm backspacing I lose whole chunks of sentences ) , and other deal-breaking "features" especially when writing content.

I've done all I can from a software perspective so I think it's time for an upgrade.

So, what are you all using? Have you found that certain types of keyboards or certain features tend to work better than others?

Wired vs. wireless?
Standard keyboard vs. gaming keyboard?
Mechanical vs. optical switches?

Thanks! See More