Content

Dear iMPACT plus Team, I don't know if there is anyone here familiar with Simon Sinek's work or not. But I have been working on this project for a year if not more. But so many people have rejected me .

I can't do this alone, so I am asking nicely if there is anyone that can help me. I worked with 8 people on this and nothing. One person said that my theme was adversity. See More

Ever since the core web vitals Google ranking update was announced, I have been trying to get our website up to speed (pun intended). In the beginning, I did a lot of research, tried to find out if I could fix things myself, and then ultimately found that the outside website team we use would have to perform updates.

This website team has been working since March to try different fixes for our website to improve our LCP and CLS scores. They updated our Wordpress, they tested the sticky nav as a contributing factor, and we purchased a plug-in to optimize all 10,000 of our photos. Next, they tried the Cloudways Breeze caching plugin but it disabled all of our homepage videos so it had to be turned off.

After the updates, we still are not... See More

Should I spend more money to have someone come up with frequently asked questions for my business website or not? See More

Dear Impact Plus Team, Tom DiScipio has informed me that option 2 in creating a "in-between page, like the one on the website that was linked in the main news feed. Like this one sample from another company would be the best route to go. But I also did not want to waste upgrading my basic plan to pro for calendly, so I added 5 more events to the booking page.

https://resources.mazzellacompanies.com/top-5-fall-protection-hazards-on-the-job-site?utm_referrer=https%3A%2F%2Fwww.mazzellacompanies.com%2F

The only difference is that I don't know what I can provide of value unless I can use the rate sheet that I had created professionally.

But the biggest thing I don't know how to create this and then add it to my website.

Is there anyone that... See More

A quick story on not asking for help when it comes to editing
As ALL of you may have noticed, yesterday I sent out an email with a typo in the subject line that was, well, pretty darn obvious. While ANNOUNCEMENT is absolutely on my list of "words I don't like typing", the real issue that came from my mistake was attempting to rush something out without listening to that voice in the back of my head telling me to have someone look it over for me.

Coincidentally, I got three messages from my team within five minutes of it going out saying they spotted the error and wanted to make sure I saw it too. Each one of them followed up with, "You can always send it my way if you need a second set of eyes!"

In my Cave of Shame (Trademark, all... See More

Are you a content writer that’s looking to make a change? Or do you know an inbound marketer looking to get their start start with content? If so, Kelser Corporation in Connecticut is looking for a content writer to join our revenue team! (so, you’d be working alongside me!) Check out the full job posting and details here à https://www.kelsercorp.com/job/content-writer

(if you apply, make sure to mention that you saw the post on IMPACT+ ) See More

Hello! I'm starting to get more opportunities to visit our customer sites, which has been great to better understand our customers and the industries we serve (I'm new to industrial marketing and having to wear steel toe boots :) ).

As marketers, what kinds of questions do you ask when you interact with your customers? See More

I'm looking for a talented Content Manager to join my team! It's the perfect opportunity for someone who loves writing, editing, optimizing, and watching your content efforts drive sales. Check it out if you or someone you know may be interested
www.ziprecruiter.com

P.S. this job description will look VERY familiar to those who've watched the "How to hire a content manager" training ... thanks Liz Moorehead! See More

Hi!

We've been making a lot of videos that require us to purchase voiceovers for each one - which can get expensive.

Does anyone know of any voiceover websites that offer subscriptions (similar to what you can find for background music, photos, etc.)?

Or, does anyone has experience finding one voiceover artist to become your company's voice? Or know where to look for one?

We're open to any and all ideas if anyone has run into this same problem.

Also not sure if this is the right group to post this in so let me know if I should post elsewhere!

Thanks in advance! See More

I noticed a new (at least new to me) feature on our company LinkedIn page that lets you recommend curated content for employees at your company to share on their personal profiles.

In the analytics for your page, I believe you can see who shared these posts, which of their connections interacted with those posts, etc.

One of my big goals has been to try to get our brokers (we are a commercial real estate firm) to share our articles, resources, reports, etc. on LinkedIn since they are the ones with the connections in the industry. I'm hoping this could be an easy solution to that - but I'm also concerned that these posts may come off as inauthentic if they aren't in their voice.


Has anyone used this tool and had success? Or, what do you... See More

I was inspired to ask this today because I was doing an interview and realized that there was one specific question I was really excited to ask.

It's unlocked a lot of great conversations for me lately and so I was looking forward to see where it would lead.

Borrowed from Liz Moorehead 's Content Compass, it's "why are they asking this question or researching this topic now?"

What are some of your favorite questions to ask when interviewing someone?

See More

Good day all,

I was wondering how you go about carving out, blocking out, or blacking out time when you 100% need to focus on writing and writing alone.

This is something I've struggled with in the past so I was wondering how you've had success as fellow creators of content.

Onevery small thing I've been training myself to do, and set the expectation of, is that I will only be checking email at the top of the hour. We have other means of internal communication but I know those email notifications can sometimes pull me out of that writing groove that I like to get into.

What works for you? See More

Take a quick minute and thirty-four seconds to watch this video on why we'll be talking about using personality in your content.
This should be a really fun and interesting topic to dive into.

See More

Last week we published a versus article and the competitor we included sent a formal letter to our company's founder/president requesting we either remove the post or make their "requested corrections."

While we had one factually incorrect item within the piece, the bulk of their asks were clearly to have us use their wording instead of our own.

I'm very confident in how we'll respond and address it, and leadership fully backs up what we're doing (very thankful for this)!

Interested to hear if this has happened to anyone else...? See More

Good day Content Managers!

At our company we recently made the decision to have every employee participate in the content production process in some way.

Outside of the Revenue Team, I've been trying to find folks in-house that may have a leaning towards writing and can either be relied on to be writing their own articles over time (or the bulk of a piece with guidance and editing) or even potentially ghost writing for others.

How have you gone about finding the writers at your organization outside your general SME pool or folks that it falls under their responsibilities?

Thanks! See More

We've been struggling to measure the performance of all the great content we're developing. I have 2 questions:

1. I'm curious to hear what others are currently tracking and measuring!
2. We're using HubSpot, and we have content in our blog (in both English and French), as well as longer form content built in web pages and landing pages (case studies, ultimate guides). This may be a rookie question, but does anyone know how we can build reporting across the blog + web pages + landing pages to identify the best performing pieces? I know there's reporting available for the top performing blog articles, but we want to capture metrics from our landing pages and web pages too. Any guidance would be appreciated and would surely save me lots of... See More

Hey there content managers!

When you come up with a content idea, how do you decide if it should turn into an article, a video, or both?

We've got a process that feels subjective. I'm wondering what other organizations do. See More

Hi everyone, I am new to this community, and I'd love to have your input.

As I listen to @Liz Moorehead's course "How to Build a Content Strategy", I am trying to figure out if I understand the topic cluster's concept well. As Liz explains, I need to think about what I want my company to be known for.

The website I am building is focused on one technology. Imagine that this technology is blockchain. My initial thought is, "okay, blockchain is my topic, and the subtopics are: Use cases Case studies Products and vendors Pros and cons Cost Getting started etc." Then I realized that I would end with just one topic cluster. It looks like it's not what Liz suggests.
If I consider a topic like "blockchain ecosystem", the subtopics would be:... See More

Hello all,

I was wondering what your favorite ways are to celebrate the content that your SMEs produce or help produce (as well celebrating your SMEs)?

I've been working with some new SMEs and getting more collaboration from others that had good experiences.I have some go-to tactics but I want to fill my celebration toolbox to the brim so I can best make them feel like the rock stars they are as well as bring the deserved attention to the valuable content that they're helping create. See More