Content Managers

Content Managers

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Almost daily, I get emails like the one below from strangers. They're usually requests to contribute content to IMPACT or asking for backlinks. Outreach emails are important to many marketers'... See More
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Hey Content Managers,

We talk a lot about how blogging can improve your keyword rankings and bring traffic to your website. But more important than that is these articles should help move people... See More
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I am the owner of a business and hired a journalist to write our first article using the They Ask, You Answer methodology. I am thinking that all the articles should be ghost written for me. Is... See More
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Hey everyone! I'm working on identifying articles for a client that they should optimize to be more updated to present-day situations but also so it is more sales enabling than purely Top of... See More
This is something content managers come up against time and time again—they need collaboration from the rest of the company to create content, but it's often something that's pushed aside as "the... See More
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Thanks to Liz Moorehead for a great article about Revenue Teams!

I'm wondering if anyone else is embracing this model in your organization?

As our first and only marketing employee, I already... See More
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What's up IMPACT Plussers?

My computer recently crashed, and I lost all my bookmarks and Google Chrome extensions.

Needless to say, I was devastated.

Once the tears dried up and I glued my hair back... See More
Is it just me, or does it sometimes feel like pulling teeth for content managers to get all the information they need from SMEs?

One thing I notice in lots of content managers is the hesitancy to... See More
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A very interesting post in Search Engine Land about productivity, location, and the long shadow COVID-19 will have on marketing.

About productivity:

"Removing the boundaries around work – such as... See More
You've read They Ask, You Answer, and are ready to start writing Big 5 content and addressing the questions your sales team gets online. From someone who has helped navigate many companies through... See More
'Writing a novel is like driving a car at night. You can see only as far as your headlights, but you can make the whole trip that way.' -- E.L. Doctorow

It's not about content marketing, but I love... See More
Hey everybody! What tools are you using to write and edit your content? I've heard good things about the Hemingway app but I've never used it. See More
Is there such thing as too many links in a blog? I know we need to include external and internal links within a blog - but what is the right amount of links? I just read one online that had 16... See More


Welcome to the Content Managers Community!

We create. We write. We edit. We convince and wrangle others to create and write and edit. If you like content that makes money and enjoy spirited discussions about editorial calendars, writer's block, content strategies, and grammar pet peeves, you've found your people.


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