Leaders

We had a fantastic discussion around this topic of "staying on the path" in our Executives mastermind group this week and I want to open that discussion to the larger leadership community.

Some thoughts we shared around sticking to the fundamentals: It starts with the leaders of your organization to live and breathe these principles The team will linger to their old ways if the habits are not regularly reinforced and recognized AND when challenges arise in their roles Building a strong foundation for content creation and consumption through your website, CRM, and staff is crucial Always celebrate the wins and lessons learned, big or small Content managers and videographers deserve to have a seat at the table and should be integrated into... See More

I know this wasn't a "typical summer" but I'm curious to see how many leaders we have in here that took some time off this summer.

Now that September has just started, I want to know who is geared up to take their business to that next level!

Is that you?

If it is, I'd love to hear why.

...it's time to brag, so go all out in the comments! See More

Friends, feeling bogged down with HR issues as of late. We are a team of 9 so we can't afford to hire a full-time HR person on staff. Does anyone have or know of places that offer contract or fee based work? Or have job sharing so they can work with multiple clients?

THANKS! See More

We have been in business for over 25 years, and have 50 franchises across the country. The problem, frankly, is out of those 50 franchises, only a handful are operating where they should be. We are working on that (using a lot of what I am learning here.) But, we are starting to think about selling more franchises again (we pretty much stopped selling locations 10-15 years ago.) But, one of the big things we want to do is learn how to find better buyers. In the past it was pretty much, if they write us a check, then we'll sell to them.

Our franchises are a great business to own, with a fairly low cost of entry, low overhead, and significant revenue possibilities, but most of our owners just aren't really that motivated to grow. What... See More

Hi, we are planning to change our domain name: takeoffpr.com. We started as a PR Agency, but since 7 years we are a pure Inbound Agency.

We think of takeoffinbound.com. A bit long but nothing else is available.

What has been the experience of Impact to switch from impactbnd to impactplus. On ahrefs I see quite drop in traffic, but ahrefs is not always right ;)

What would you do?

Martin


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Anyone here have experience with email10k system ( Alex Berman's approach to cold email)?
His YouTube is here: https://www.youtube.com/channel/UCAr7M4Pz-c1WCpIz3YAJQeQ

I am trying to relaunch our cold email sequences but require a copywriter or agency with tons of experience writing short, engaging multi-medium cadences that book meetings to implement.

I have already posted on Fiverr and Upwork but haven't found what I'm really looking for.

Anyone have recommendations on how to source this specialized copywriting work?
Jen




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I've been hearing about a lot of businesses that once things start to open up post-pandemic, are transitioning their business to fully-remote permanently or a hybrid working model.

What are you doing?

Right now our plan is to bring everyone back over the summer and re-evaluate a hybrid model for the fall. Would love to hear what you all are doing! See More

Here is a blog I wrote yesterday on my journey as a crazy booklover and poet, which led me to journalism, launching three B2B portals and 2 architecture magazines. But I digress, Here is my list of my favourite books top20 + books.. About second-hand bookshops in Bombay before it became Mumbai and that incomparable fragrance of second-hand books.
What are your favorite books? Do post your list in the comments.

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Hey all,

I posted this in Impact Elite but I wanted to get some feedback from other owners and CEO's on hiring a Web Developer for our company.

We are in the beginning stages of hiring a Web Developer for our company. This will be the first time hiring for this position and I wanted to see if I could get some feedback on best practices in ensuring we get great candidates and that we make a great hire.

Any help or feedback in this endeavor would be greatly appreciated.

Also, this position will be remote for us, so if you have anyone that you may know that would be a great fit, please share.

Brian Dalinghaus


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Good afternoon. I seem to have two dates on my calendar for this week's CEO meeting. Can someone confirm when we're meeting and what the topic is? Thanks so much!

Joanna See More

Hello, Sisters and Brothers of Impact.
Can I have some opinions here, please?

We're a new 'start up' Velvet Platform and of course, we're going to start an email newsletter - that is all sorted.

I am the COO and 'champion and voice of the company.'

My idea was the weekly email newsletter would come from an email with my name eg bernie@companyname or bjm@compnayname.

Not for my ego, but to get a personal connection with people.

I've been emailing people non-stop for over a decade on email newsletters and unless I'm doing it for someone else I always my name in the email address.

The process The email newsletter will get sent from HubSpot and then I'd be able to ask people to hit reply.

BUT... Today our VERY COOL tech team INSISTED the email... See More

If you haven't experienced this problem, you will, and it's coming. Hopefully, you can prepare for it. I wasn't and I am dealing with it now. Or maybe you've gone through it and you can provide me some additional consult.

Let me explain.

We started our relationship with Marcus over 3 1/2 years ago and have continued strengthening our content strategy with the rest of the iMPACT team the last few years. We have been so successful at what we've been taught. When I say successful, I mean we are seeing the results that all of you have been seeing if you've implemented what you've been taught. Yes, we have seen our traffic explode with our content ranking, more qualified leads coming in, building a better relationship with our sales team by... See More

How often does your team meet?

We have a LOT of meetings at our office. At first, I felt like I was overwhelming everyone, including myself, with meetings. But then I realized that they all serve a purpose, and help strengthen our collaboration and communication. Here's what we do:

* Daily huddle - approx. 10 min. Right now we do these over the phone M, W, F but pre-COVID we did them standing up daily. I can't wait to do that again.

* Weekly - each department meets weekly to discuss sales, renewals, processes and whatever else in on their mind as things we need to tackle

* Bi-Weekly - all Team meets to go over personal/professional development, learn/discuss new trends/topics, and share how we can grow as a team.

* Bi-Monthly - 1:1s with... See More

Getting your startup funded is a dream of every startup founder from seed funding to later stages; funding plays a vital role in the success of every startup. But have you ever realized that more than money the source of money can be vital in your startup’s success or failure? Read more at - medium.com See More

We've seen a LOT of businesses and clients close their doors or downsize due to the pandemic. And while I feel we've done a really great job around creating content around COVID and insurance (I own an insurance agency), it didn't feel like enough to me.

So, I created this video/email and sent it out to all our commercial clients.

I'd love your feedback. And also, I'd love to hear what your response would be.

THANKS! See More

Over the last 8 to 10 years, while developing our website, my focus while doing presentations at industry conferences and seminars was to educate the audience so they understood that there was a better way for erosion control and revegetation works on civil engineering projects. Our website became more of a library of technical information than a sales facility. Have just finished reading "They Ask You Answer" and was pleased to see that educating your audience can be an important step in sales improvement, without compromising integrity.

Will continue down the path and see where it leads. See More

Hi friends, I was on our call with Bob today and brought up that I'm trying to create an "open" or "unlimited" PTO plan for our team. He suggested reading "No Rules, Rules", which I've ordered and will be delivered tomorrow. :-) But I was wondering if anyone has a similar concept and would be willing to share your handbook/plan with me? THANK YOU!!! My email is kpintarich@berryinsurance.com See More

I've heard A LOT of clever buy-in tactics from leaders trying to "earn" their sales teams' attention.

What is ONE THING you've done that successfully earned more sales team buy-in? See More

Friends - we're getting ready to take the plunge and hire and on-staff videographer. For those of you that have one, what advice do you have? What do you know now that you wish you knew when hiring? How many videos is that person producing in a given week? THANK YOU! See More