Leaders

Let's talk stress for a moment and how to quantify it...

Developed by Lt. Col Jeff Cooper (and later amended by Lt. Col Grossman), The Cooper Color Code System of awareness gives us a baseline to identify the psychological condition we are currently in.

The System includes four colored Stages (White, Yellow, Orange, Red; *Grossman added Grey and Black), and directly describes a person's mental state during a stressful event.

Most of these phases/colors have pro's and con's, but the point is: As you move into RED towards BLACK, there will be diminishing returns. For instance, a small amount of adrenaline is great if you are about to run a 5k. Your body is preparing itself for activity and raising your heart rate before you even start... See More

In his book, No Excuse Leadership, Brace Barber stated:
You are capable of so much more. It is imperative that each of us discovers that we are capable of achieving more. Our perception of difficult comes as a result of our frame of reference. The current struggle is put into perspective compared to all the other struggles of our lives.

What does that mean?

Each of us has been thru “something.” Sports, war, work projects, parenting, childbirth, life…just to name a few.
Good. That is your frame of reference. That is your “measuring stick.” Reflect on those moments for a minute. Better yet, reflect on them often. Remember how difficult the situation was, how you navigated it, how you survived, how you came out of it. At the time you... See More

Think back on your life and those moments when your heart rate went from rest…to…MAXIMUM beats per minute. The good ole “Fight or Flight” response. We’ve all been there.


Looking back on those moments: Would we have acted differently if we had a few moments to compose ourselves, and then act? Did we really need to say that in heat of the moment? Ohhh, memories.
Now, hopefully, none of our coaching calls, sales calls, website throwdowns, or filming sessions ever get us into “GO MODE,” but without a doubt, there will be some tense moments that will certainly get our heart rates elevated and require us to compose ourselves. In those situations, what can we do? What is a technique that we can lean on to get us thru when situations trigger a... See More

Hi all. Im new to the community so bear with me please. :)

After reading TAYA, and other resources, I realize that being a one man marketing team is not going to be very sustainable. I was hired 3 years ago, in a 20 year old company, with a steady growth, but a renewed strategy, and as company relatively new to inbound methodology.

We are about 45 employees, 2 new biz sales reps, (including sales manager), and 3 account managers), and 1 marketing manager (me), doing everything from creating videos, writing blog articles, planning and producing webinars, administrating Hubspot, optimizing web, creating and doing digital campaigns to planning and executing events, and much more.

So whats your best advise on how to build a case to the... See More

The Jolt Effect (Recommended by Jack Carroll) Sales book of the year? Maybe of the decade. The Jolt Effect: How High Performers Overcome Customer Indecision by Matt Dixon (Creator & Author of The Challenger Sale) Highlights and valuable insights from the book 40 to 60% of all major sales opportunities are lost to “indecision.” Why buyers fear decision making How to uncover it without being offensive How to create a safety net for them What great salespeople do to overcome indecision MUCH more Matt Dixon Speaks with John Jantsch (Duct Tape Guy) About the Book Or Get it at Amazon

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Hello,

Now that we have implemented They Ask, You Answer, what strategies do you use to gain insight into where your markets are going? Where do you go to look for what the next problems are that your customers are trying to solve?

Thanks,

Doug See More

Any recommendations for systems/books about organizational accountability? We are struggling across the company with consistency and accountability. I don't feel like "SWARM" in EOS and Scaling Up is comprehensive enough to help us. I'd like to implement something without over project planning and task managing everyone to death.
Jen See More

We annually review our data in our CRM to see if the data is accurate, dedupe, merge records, and look for bad behavior from our integrations and our staff that touch it. Does anyone have any best practices to share on cleaning up your data so that it can be used by your marketing automation tools?

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Hi we are searching for a partner to outsource our web design & development (HubSpot CMS).

Any recommendations?

Thank you

Martin See More

We had a fantastic discussion around this topic of "staying on the path" in our Executives mastermind group this week and I want to open that discussion to the larger leadership community.

Some thoughts we shared around sticking to the fundamentals: It starts with the leaders of your organization to live and breathe these principles The team will linger to their old ways if the habits are not regularly reinforced and recognized AND when challenges arise in their roles Building a strong foundation for content creation and consumption through your website, CRM, and staff is crucial Always celebrate the wins and lessons learned, big or small Content managers and videographers deserve to have a seat at the table and should be integrated into... See More

I know this wasn't a "typical summer" but I'm curious to see how many leaders we have in here that took some time off this summer.

Now that September has just started, I want to know who is geared up to take their business to that next level!

Is that you?

If it is, I'd love to hear why.

...it's time to brag, so go all out in the comments! See More

Friends, feeling bogged down with HR issues as of late. We are a team of 9 so we can't afford to hire a full-time HR person on staff. Does anyone have or know of places that offer contract or fee based work? Or have job sharing so they can work with multiple clients?

THANKS! See More

We have been in business for over 25 years, and have 50 franchises across the country. The problem, frankly, is out of those 50 franchises, only a handful are operating where they should be. We are working on that (using a lot of what I am learning here.) But, we are starting to think about selling more franchises again (we pretty much stopped selling locations 10-15 years ago.) But, one of the big things we want to do is learn how to find better buyers. In the past it was pretty much, if they write us a check, then we'll sell to them.

Our franchises are a great business to own, with a fairly low cost of entry, low overhead, and significant revenue possibilities, but most of our owners just aren't really that motivated to grow. What... See More

Hi, we are planning to change our domain name: takeoffpr.com. We started as a PR Agency, but since 7 years we are a pure Inbound Agency.

We think of takeoffinbound.com. A bit long but nothing else is available.

What has been the experience of Impact to switch from impactbnd to impactplus. On ahrefs I see quite drop in traffic, but ahrefs is not always right ;)

What would you do?

Martin


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Anyone here have experience with email10k system ( Alex Berman's approach to cold email)?
His YouTube is here: https://www.youtube.com/channel/UCAr7M4Pz-c1WCpIz3YAJQeQ

I am trying to relaunch our cold email sequences but require a copywriter or agency with tons of experience writing short, engaging multi-medium cadences that book meetings to implement.

I have already posted on Fiverr and Upwork but haven't found what I'm really looking for.

Anyone have recommendations on how to source this specialized copywriting work?
Jen




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I've been hearing about a lot of businesses that once things start to open up post-pandemic, are transitioning their business to fully-remote permanently or a hybrid working model.

What are you doing?

Right now our plan is to bring everyone back over the summer and re-evaluate a hybrid model for the fall. Would love to hear what you all are doing! See More

Here is a blog I wrote yesterday on my journey as a crazy booklover and poet, which led me to journalism, launching three B2B portals and 2 architecture magazines. But I digress, Here is my list of my favourite books top20 + books.. About second-hand bookshops in Bombay before it became Mumbai and that incomparable fragrance of second-hand books.
What are your favorite books? Do post your list in the comments.

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Hey all,

I posted this in Impact Elite but I wanted to get some feedback from other owners and CEO's on hiring a Web Developer for our company.

We are in the beginning stages of hiring a Web Developer for our company. This will be the first time hiring for this position and I wanted to see if I could get some feedback on best practices in ensuring we get great candidates and that we make a great hire.

Any help or feedback in this endeavor would be greatly appreciated.

Also, this position will be remote for us, so if you have anyone that you may know that would be a great fit, please share.

Brian Dalinghaus


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Good afternoon. I seem to have two dates on my calendar for this week's CEO meeting. Can someone confirm when we're meeting and what the topic is? Thanks so much!

Joanna See More

Hello, Sisters and Brothers of Impact.
Can I have some opinions here, please?

We're a new 'start up' Velvet Platform and of course, we're going to start an email newsletter - that is all sorted.

I am the COO and 'champion and voice of the company.'

My idea was the weekly email newsletter would come from an email with my name eg bernie@companyname or bjm@compnayname.

Not for my ego, but to get a personal connection with people.

I've been emailing people non-stop for over a decade on email newsletters and unless I'm doing it for someone else I always my name in the email address.

The process The email newsletter will get sent from HubSpot and then I'd be able to ask people to hit reply.

BUT... Today our VERY COOL tech team INSISTED the email... See More