Breaking News in Digital Sales & Marketing
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Interested in adding in-video CTAs and forms that encourage viewers to take action?
HubSpot has discretely added that features +/- a month ago and I'm already using it too.
HubSpot Video is included in your Marketing Hub, CMS Hub, or Service Hub Professional accounts (or above).
In my point of view this is especially useful for videos you embed on your website, landing pages and learning center, if you don't need a full paid marketing subscription from the classic video platforms like Vidyard, Wistia or twentythree (which would cost you $300+/m (all of which offer in-video CTA for years)
HubSpot add: "Whether you’re new to video marketing, interested in learning more about HubSpot Video, or ready to take advantage of the tool’s newest... See More
HubSpot has discretely added that features +/- a month ago and I'm already using it too.
HubSpot Video is included in your Marketing Hub, CMS Hub, or Service Hub Professional accounts (or above).
In my point of view this is especially useful for videos you embed on your website, landing pages and learning center, if you don't need a full paid marketing subscription from the classic video platforms like Vidyard, Wistia or twentythree (which would cost you $300+/m (all of which offer in-video CTA for years)
HubSpot add: "Whether you’re new to video marketing, interested in learning more about HubSpot Video, or ready to take advantage of the tool’s newest... See More
Kevin Church shared this great article from The Verge about Google's recent move to better integrate MUM into their organic search algorithm
What does this mean for you? It means context will play a larger role in the categorization and ranking of search content!! Further, websites that cover topics in a more in-depth content structure (*cough cough* They Ask, You Answer *cough cough*) are going to benefit and see a boost in their rankings and performance.
Whether you're a content manager or someone passionate about getting your website to rank better, it sounds like we're on the right trail forward!
Give the article a read and share your thoughts below! See More
What does this mean for you? It means context will play a larger role in the categorization and ranking of search content!! Further, websites that cover topics in a more in-depth content structure (*cough cough* They Ask, You Answer *cough cough*) are going to benefit and see a boost in their rankings and performance.
Whether you're a content manager or someone passionate about getting your website to rank better, it sounds like we're on the right trail forward!
Give the article a read and share your thoughts below! See More
This was shared in the HubSpot community and I thought it did a great job covering how to manage this new update and how it changes email performance tracking. Definitely worth the read AND something we all need to be aware of and implementing sooner than later before we fall behind.
Shoutout to Carina Duffy for sharing this with our team! See More
Shoutout to Carina Duffy for sharing this with our team! See More
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Here is a great snapshot of what you need to know from the Marketing Leadership Benchmark Report by Drift.
Two key takeaways for me: 74% of survey respondents said marketing has increased in importance at their company 53% of leaders said content marketing will be the most important specialization to their team’s success over the next five years. Thank you Paul D. Grant for putting together this piece! See More
Two key takeaways for me: 74% of survey respondents said marketing has increased in importance at their company 53% of leaders said content marketing will be the most important specialization to their team’s success over the next five years. Thank you Paul D. Grant for putting together this piece! See More
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This could be a huge SEO consideration moving forward for YouTube and video creation.
Are you utilizing chapters in your videos? How can you optimize your strategy to implement this? Would love to check out your channel or examples you have seen that are using chapters well! See More
Are you utilizing chapters in your videos? How can you optimize your strategy to implement this? Would love to check out your channel or examples you have seen that are using chapters well! See More
HubSpot recently released this massive report on what performance looks like this summer across all different industries and business sizes.
The most interesting part? While traffic seems to be getting hit, deals are trending upward!
There are a lot of great insights and action plans for how to increase demand and maintain company focus during these slower months.
What has been your experience in these summer months? Share what you're seeing and if this reports holds up for your business! See More
The most interesting part? While traffic seems to be getting hit, deals are trending upward!
There are a lot of great insights and action plans for how to increase demand and maintain company focus during these slower months.
What has been your experience in these summer months? Share what you're seeing and if this reports holds up for your business! See More
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Big news from the HubSpot world came out last night!
In September, Brian Halligan will be stepping in as Executive Chairman, with Yamini Rangan, previously the Chief Customer Officer, will be replacing him as the new CEO.
You can check out the full article on the HubSpot website, linked above.
Would love to hear some immediate reactions! From everything I've read and heard, there's a lot of excitement about this move both internally and in the broader HubSpot community. See More
In September, Brian Halligan will be stepping in as Executive Chairman, with Yamini Rangan, previously the Chief Customer Officer, will be replacing him as the new CEO.
You can check out the full article on the HubSpot website, linked above.
Would love to hear some immediate reactions! From everything I've read and heard, there's a lot of excitement about this move both internally and in the broader HubSpot community. See More
Interesting report out recently about Spotify's podcast revenue. Spotify has been gaining more and more market share in the podcast realm for years now — and it seems to be paying off: ad revenue jumped by 627% in Q2.
As listeners, subscribers, podcasters, and marketers, what's your take?
Are ads ruining podcasts?
Is marketing on podcasts something you're exploring?
Connor DeLaney , I know you're a podcast lover. How about you, Liz Murphy and Stephanie Baiocchi ? See More
As listeners, subscribers, podcasters, and marketers, what's your take?
Are ads ruining podcasts?
Is marketing on podcasts something you're exploring?
Connor DeLaney , I know you're a podcast lover. How about you, Liz Murphy and Stephanie Baiocchi ? See More
In an industry where the expectations are to kill or be killed, Microsoft took a stand in their new update to Windows 11, saying that, "Operating systems and devices should mold to our needs, not the other way around."
With that in mind, Microsoft's CEO continued in talking about how they want to bring technology more together. "[Microsoft's] technology is being built to work with as many products as possible, including software for competing Google Android smartphones."
The article continues, talking through Windows's goal of allowing developers and even Google with their apps to go onto Windows and the Microsoft Store and sell their programs for next to no commissions to Microsoft itself, a heavy shift from the industry standard.
To... See More
With that in mind, Microsoft's CEO continued in talking about how they want to bring technology more together. "[Microsoft's] technology is being built to work with as many products as possible, including software for competing Google Android smartphones."
The article continues, talking through Windows's goal of allowing developers and even Google with their apps to go onto Windows and the Microsoft Store and sell their programs for next to no commissions to Microsoft itself, a heavy shift from the industry standard.
To... See More
Search Engine Journal did an awesome round-up of what to expect in GA4, with new reporting features and updates that are especially useful for marketers using the tool!
From this quick recap, it seems like it's bringing a lot of helpful tools that users have been asking for! Have you read the article? Check it out and share what you're excited about :) See More
From this quick recap, it seems like it's bringing a lot of helpful tools that users have been asking for! Have you read the article? Check it out and share what you're excited about :) See More
Good day all,
This was brought to my attention and I'm betting some folks in the community are using WordPress so this pluginmay be in use.
The "Fancy Product Designer" plugin for WordPress is currently being exploited via a critical zero-day flaw to cause all sorts of havoc including uploading malicious files to WordPress instances as well as full site takeover. The attack bypasses WordPress's built-in firewall feature.
The recommended action in the article below is to uninstall the plugin until a patched version is available.
Read more here --> https://www.bankinfosecurity.com/uninstall-now-critical-wordpress-plug-in-flaw-exploited-a-16785
See More
This was brought to my attention and I'm betting some folks in the community are using WordPress so this pluginmay be in use.
The "Fancy Product Designer" plugin for WordPress is currently being exploited via a critical zero-day flaw to cause all sorts of havoc including uploading malicious files to WordPress instances as well as full site takeover. The attack bypasses WordPress's built-in firewall feature.
The recommended action in the article below is to uninstall the plugin until a patched version is available.
Read more here --> https://www.bankinfosecurity.com/uninstall-now-critical-wordpress-plug-in-flaw-exploited-a-16785
See More
From Search Engine Journal: "Google expands shopping integrations to include retailers on WooCommerce, GoDaddy, and Square"
More retailers can now show their products on Google. This will shorten the distance between a search and a product.
Does that change the game for anyone? See More
More retailers can now show their products on Google. This will shorten the distance between a search and a product.
Does that change the game for anyone? See More
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This should come as no surprise, but now it's official - Google's upcoming core update will be making a push towards mobile-first, with the initial launch of page experience update, with desktop following sometime in the future following the initial launch.
What does this mean for you? Liz Murphy has two key recommendations: Focus on your page performance, specifically the load speed and mobile design of your website pages. Continue to focus on the quality of your website pages and ensure the content is both valuable and actionable for your audience. Get rid of the clutter and drive value every chance you can. Be sure to check out the full article for more updates on Google's June core update :) See More
What does this mean for you? Liz Murphy has two key recommendations: Focus on your page performance, specifically the load speed and mobile design of your website pages. Continue to focus on the quality of your website pages and ensure the content is both valuable and actionable for your audience. Get rid of the clutter and drive value every chance you can. Be sure to check out the full article for more updates on Google's June core update :) See More
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Each week, we curate the top news stories in digital marketing and compile them into a quick, hammer-it-home style piece to make sure you are kept in the loop.
Here are the top stories from the past week: Apple to give podcast creators ability to offer paid subscriptions, with a 30% cut (Vox) Reddit launches in-house agency to help brands with their picky audience (Reddit) We're learning more about Twitter Blue, the social network's paid service (Digital Trends) This week, Android users will finally get their own Clubhouse app (TechCrunch) Finally, Google weighs in on plummeting –and/or skyrocketing – SERP placement with ad buys (Search Engine Journal) You can check out the full article here or see the individual article breakdowns... See More
Here are the top stories from the past week: Apple to give podcast creators ability to offer paid subscriptions, with a 30% cut (Vox) Reddit launches in-house agency to help brands with their picky audience (Reddit) We're learning more about Twitter Blue, the social network's paid service (Digital Trends) This week, Android users will finally get their own Clubhouse app (TechCrunch) Finally, Google weighs in on plummeting –and/or skyrocketing – SERP placement with ad buys (Search Engine Journal) You can check out the full article here or see the individual article breakdowns... See More
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Each week, we curate the top news stories in digital marketing and compile them into a quick, hammer-it-home style piece to make sure you are kept in the loop.
Here are the top stories from the past week: Google has "no strong preference" about the content above the fold (Search Engine Journal) There's a connection between negative emotional language and lower conversions (Unbounce via CMO) Only 4% of Facebook users want behavior tracked outside of the app (NiemanLab) If you're using Google My Business, keyword stuffing has consequences (Search Engine Land) Twitter finally caved and stopped cropping images in the app timeline (Digital Trends) Twitter also rolled out a Tip Jar feature, which has raised privacy concerns (Twitter &... See More
Here are the top stories from the past week: Google has "no strong preference" about the content above the fold (Search Engine Journal) There's a connection between negative emotional language and lower conversions (Unbounce via CMO) Only 4% of Facebook users want behavior tracked outside of the app (NiemanLab) If you're using Google My Business, keyword stuffing has consequences (Search Engine Land) Twitter finally caved and stopped cropping images in the app timeline (Digital Trends) Twitter also rolled out a Tip Jar feature, which has raised privacy concerns (Twitter &... See More
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According to reports, Twitter is testing a feature that allows users to send quick cash payments (PayPal, Venmo, etc.) to celebrate and reward great tweets and replies.
I'm always interested in the ways we commodify the social media experience.
Is this a new version of upvoting, or is this a different beast all together? Will it change how people use the platform? Liz Murphy ? Ramona Sukhraj ? See More
I'm always interested in the ways we commodify the social media experience.
Is this a new version of upvoting, or is this a different beast all together? Will it change how people use the platform? Liz Murphy ? Ramona Sukhraj ? See More
This has been discussed in prior threads, however, it's so interesting that YouTube continues to grow. The biggest contributors to this growth seem to be the increased viewership on TV platforms, which is a recently add behavior that can be tracked on YouTube's channel dashboard.
Lindsey Auten , Jason Linde , and Ali Parmelee what are your thoughts with the increased growth in paid performance on YouTube? Fad or future? See More
Lindsey Auten , Jason Linde , and Ali Parmelee what are your thoughts with the increased growth in paid performance on YouTube? Fad or future? See More
Semrush put together this great compilation of YouTube statistics recently that I think anyone who is interested in video for themselves or their company needs to look at.
Here are some of the statistics that stood out to me: It’s estimated that by 2022, there will be 210 million viewers in the U.S., up from 192 million in 2018. In 2020, 60% of marketers said they would increase their marketing budget for YouTube. In 2020, 62% of YouTube users in the U.S. accessed the platform daily. While many of us know YouTube and video as a whole need to be part of our future planning, these statistics really seal the deal. What are your thoughts? Is there a statistic that stands out to you? See More
Here are some of the statistics that stood out to me: It’s estimated that by 2022, there will be 210 million viewers in the U.S., up from 192 million in 2018. In 2020, 60% of marketers said they would increase their marketing budget for YouTube. In 2020, 62% of YouTube users in the U.S. accessed the platform daily. While many of us know YouTube and video as a whole need to be part of our future planning, these statistics really seal the deal. What are your thoughts? Is there a statistic that stands out to you? See More
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Read this article this morning from The Atlantic, it was a very interesting take on vacation, PTO, and the comparisons of American vs European work-life balance.
The article begins by diving into the 26% decrease in vacation and PTO requests through Zenefits (a popular HR platform) and why so many felt uncertain of their futures at organizations if they did take time off, not to mention the inability to actually go anywhere and do anything.
However, with vaccine rates increasing, many plan to take extended PTO and to begin more normaltraveling behaviors this summer.
Judge vaccinations as you will, this trend could have huge implications ahead for companies as their staff plan to take longer PTO at the same time. Are you planning and... See More
The article begins by diving into the 26% decrease in vacation and PTO requests through Zenefits (a popular HR platform) and why so many felt uncertain of their futures at organizations if they did take time off, not to mention the inability to actually go anywhere and do anything.
However, with vaccine rates increasing, many plan to take extended PTO and to begin more normaltraveling behaviors this summer.
Judge vaccinations as you will, this trend could have huge implications ahead for companies as their staff plan to take longer PTO at the same time. Are you planning and... See More
Today Wix and Google announced they'll be partnering up to create an integration directly within the platform. This seems like a fantastic opportunity for individuals and small business owners using Wix to manage their websites in order to be more apparent in Google search performance as well as managing things such as Maps and reviews.
It will also create an integrated experience for dashboards and data collection, including views on GMB, search performance, and CTAs from a GMD page such as phone number, website, and directions to a location.
This seems like a big deal for Wix website users, what are your thoughts? Does this make Wix more desirable or still sticking with other website platforms? See More
It will also create an integrated experience for dashboards and data collection, including views on GMB, search performance, and CTAs from a GMD page such as phone number, website, and directions to a location.
This seems like a big deal for Wix website users, what are your thoughts? Does this make Wix more desirable or still sticking with other website platforms? See More
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About
Welcome to the Breaking News Community!
This community is where you go to get all the latest news, updates, and trends in the world of digital sales and marketing. Our team of experts will share articles that we think the community needs to hear about and you can do the same!
Find an article or announcement that others would benefit from? Share the article link and a couple of sentences on what you got out of the article to provide context! We will keep the conversation going in the threads.
We will not allow self-promotion of articles if they are not valuable and insightful for the group.
Community created on Mar 2, 2021
No current announcements!
About
Welcome to the Breaking News Community!
This community is where you go to get all the latest news, updates, and trends in the world of digital sales and marketing. Our team of experts will share articles that we think the community needs to hear about and you can do the same!
Find an article or announcement that others would benefit from? Share the article link and a couple of sentences on what you got out of the article to provide context! We will keep the conversation going in the threads.
We will not allow self-promotion of articles if they are not valuable and insightful for the group.
Community created on Mar 2, 2021
About
Welcome to the Breaking News Community!
This community is where you go to get all the latest news, updates, and trends in the world of digital sales and marketing. Our team of experts will share articles that we think the community needs to hear about and you can do the same!
Find an article or announcement that others would benefit from? Share the article link and a couple of sentences on what you got out of the article to provide context! We will keep the conversation going in the threads.
We will not allow self-promotion of articles if they are not valuable and insightful for the group.
Community created on Mar 2, 2021