In an industry where the expectations are to kill or be killed, Microsoft took a stand in their new update to Windows 11, saying that, "Operating systems and devices should mold to our needs, not the other way around."
With that in mind, Microsoft's CEO continued in talking about how they want to bring technology more together. "[Microsoft's] technology is being built to work with as many products as possible, including software for competing Google Android smartphones."
The article continues, talking through Windows's goal of allowing developers and even Google with their apps to go onto Windows and the Microsoft Store and sell their programs for next to no commissions to Microsoft itself, a heavy shift from the industry standard.
To... See More
With that in mind, Microsoft's CEO continued in talking about how they want to bring technology more together. "[Microsoft's] technology is being built to work with as many products as possible, including software for competing Google Android smartphones."
The article continues, talking through Windows's goal of allowing developers and even Google with their apps to go onto Windows and the Microsoft Store and sell their programs for next to no commissions to Microsoft itself, a heavy shift from the industry standard.
To... See More
Search Engine Journal did an awesome round-up of what to expect in GA4, with new reporting features and updates that are especially useful for marketers using the tool!
From this quick recap, it seems like it's bringing a lot of helpful tools that users have been asking for! Have you read the article? Check it out and share what you're excited about :) See More
From this quick recap, it seems like it's bringing a lot of helpful tools that users have been asking for! Have you read the article? Check it out and share what you're excited about :) See More
Good day all,
This was brought to my attention and I'm betting some folks in the community are using WordPress so this pluginmay be in use.
The "Fancy Product Designer" plugin for WordPress is currently being exploited via a critical zero-day flaw to cause all sorts of havoc including uploading malicious files to WordPress instances as well as full site takeover. The attack bypasses WordPress's built-in firewall feature.
The recommended action in the article below is to uninstall the plugin until a patched version is available.
Read more here --> https://www.bankinfosecurity.com/uninstall-now-critical-wordpress-plug-in-flaw-exploited-a-16785
See More
This was brought to my attention and I'm betting some folks in the community are using WordPress so this pluginmay be in use.
The "Fancy Product Designer" plugin for WordPress is currently being exploited via a critical zero-day flaw to cause all sorts of havoc including uploading malicious files to WordPress instances as well as full site takeover. The attack bypasses WordPress's built-in firewall feature.
The recommended action in the article below is to uninstall the plugin until a patched version is available.
Read more here --> https://www.bankinfosecurity.com/uninstall-now-critical-wordpress-plug-in-flaw-exploited-a-16785
See More
From Search Engine Journal: "Google expands shopping integrations to include retailers on WooCommerce, GoDaddy, and Square"
More retailers can now show their products on Google. This will shorten the distance between a search and a product.
Does that change the game for anyone? See More
More retailers can now show their products on Google. This will shorten the distance between a search and a product.
Does that change the game for anyone? See More
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This should come as no surprise, but now it's official - Google's upcoming core update will be making a push towards mobile-first, with the initial launch of page experience update, with desktop following sometime in the future following the initial launch.
What does this mean for you? Liz Moorehead has two key recommendations: Focus on your page performance, specifically the load speed and mobile design of your website pages. Continue to focus on the quality of your website pages and ensure the content is both valuable and actionable for your audience. Get rid of the clutter and drive value every chance you can. Be sure to check out the full article for more updates on Google's June core update :) See More
What does this mean for you? Liz Moorehead has two key recommendations: Focus on your page performance, specifically the load speed and mobile design of your website pages. Continue to focus on the quality of your website pages and ensure the content is both valuable and actionable for your audience. Get rid of the clutter and drive value every chance you can. Be sure to check out the full article for more updates on Google's June core update :) See More
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Each week, we curate the top news stories in digital marketing and compile them into a quick, hammer-it-home style piece to make sure you are kept in the loop.
Here are the top stories from the past week: Apple to give podcast creators ability to offer paid subscriptions, with a 30% cut (Vox) Reddit launches in-house agency to help brands with their picky audience (Reddit) We're learning more about Twitter Blue, the social network's paid service (Digital Trends) This week, Android users will finally get their own Clubhouse app (TechCrunch) Finally, Google weighs in on plummeting –and/or skyrocketing – SERP placement with ad buys (Search Engine Journal) You can check out the full article here or see the individual article breakdowns... See More
Here are the top stories from the past week: Apple to give podcast creators ability to offer paid subscriptions, with a 30% cut (Vox) Reddit launches in-house agency to help brands with their picky audience (Reddit) We're learning more about Twitter Blue, the social network's paid service (Digital Trends) This week, Android users will finally get their own Clubhouse app (TechCrunch) Finally, Google weighs in on plummeting –and/or skyrocketing – SERP placement with ad buys (Search Engine Journal) You can check out the full article here or see the individual article breakdowns... See More
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Each week, we curate the top news stories in digital marketing and compile them into a quick, hammer-it-home style piece to make sure you are kept in the loop.
Here are the top stories from the past week: Google has "no strong preference" about the content above the fold (Search Engine Journal) There's a connection between negative emotional language and lower conversions (Unbounce via CMO) Only 4% of Facebook users want behavior tracked outside of the app (NiemanLab) If you're using Google My Business, keyword stuffing has consequences (Search Engine Land) Twitter finally caved and stopped cropping images in the app timeline (Digital Trends) Twitter also rolled out a Tip Jar feature, which has raised privacy concerns (Twitter &... See More
Here are the top stories from the past week: Google has "no strong preference" about the content above the fold (Search Engine Journal) There's a connection between negative emotional language and lower conversions (Unbounce via CMO) Only 4% of Facebook users want behavior tracked outside of the app (NiemanLab) If you're using Google My Business, keyword stuffing has consequences (Search Engine Land) Twitter finally caved and stopped cropping images in the app timeline (Digital Trends) Twitter also rolled out a Tip Jar feature, which has raised privacy concerns (Twitter &... See More
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According to reports, Twitter is testing a feature that allows users to send quick cash payments (PayPal, Venmo, etc.) to celebrate and reward great tweets and replies.
I'm always interested in the ways we commodify the social media experience.
Is this a new version of upvoting, or is this a different beast all together? Will it change how people use the platform? Liz Moorehead ? Ramona Sukhraj ? See More
I'm always interested in the ways we commodify the social media experience.
Is this a new version of upvoting, or is this a different beast all together? Will it change how people use the platform? Liz Moorehead ? Ramona Sukhraj ? See More
This has been discussed in prior threads, however, it's so interesting that YouTube continues to grow. The biggest contributors to this growth seem to be the increased viewership on TV platforms, which is a recently add behavior that can be tracked on YouTube's channel dashboard.
Lindsey Schmidt , Jason Linde , and Ali Parmelee what are your thoughts with the increased growth in paid performance on YouTube? Fad or future? See More
Lindsey Schmidt , Jason Linde , and Ali Parmelee what are your thoughts with the increased growth in paid performance on YouTube? Fad or future? See More
Semrush put together this great compilation of YouTube statistics recently that I think anyone who is interested in video for themselves or their company needs to look at.
Here are some of the statistics that stood out to me: It’s estimated that by 2022, there will be 210 million viewers in the U.S., up from 192 million in 2018. In 2020, 60% of marketers said they would increase their marketing budget for YouTube. In 2020, 62% of YouTube users in the U.S. accessed the platform daily. While many of us know YouTube and video as a whole need to be part of our future planning, these statistics really seal the deal. What are your thoughts? Is there a statistic that stands out to you? See More
Here are some of the statistics that stood out to me: It’s estimated that by 2022, there will be 210 million viewers in the U.S., up from 192 million in 2018. In 2020, 60% of marketers said they would increase their marketing budget for YouTube. In 2020, 62% of YouTube users in the U.S. accessed the platform daily. While many of us know YouTube and video as a whole need to be part of our future planning, these statistics really seal the deal. What are your thoughts? Is there a statistic that stands out to you? See More
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Read this article this morning from The Atlantic, it was a very interesting take on vacation, PTO, and the comparisons of American vs European work-life balance.
The article begins by diving into the 26% decrease in vacation and PTO requests through Zenefits (a popular HR platform) and why so many felt uncertain of their futures at organizations if they did take time off, not to mention the inability to actually go anywhere and do anything.
However, with vaccine rates increasing, many plan to take extended PTO and to begin more normaltraveling behaviors this summer.
Judge vaccinations as you will, this trend could have huge implications ahead for companies as their staff plan to take longer PTO at the same time. Are you planning and... See More
The article begins by diving into the 26% decrease in vacation and PTO requests through Zenefits (a popular HR platform) and why so many felt uncertain of their futures at organizations if they did take time off, not to mention the inability to actually go anywhere and do anything.
However, with vaccine rates increasing, many plan to take extended PTO and to begin more normaltraveling behaviors this summer.
Judge vaccinations as you will, this trend could have huge implications ahead for companies as their staff plan to take longer PTO at the same time. Are you planning and... See More
Today Wix and Google announced they'll be partnering up to create an integration directly within the platform. This seems like a fantastic opportunity for individuals and small business owners using Wix to manage their websites in order to be more apparent in Google search performance as well as managing things such as Maps and reviews.
It will also create an integrated experience for dashboards and data collection, including views on GMB, search performance, and CTAs from a GMD page such as phone number, website, and directions to a location.
This seems like a big deal for Wix website users, what are your thoughts? Does this make Wix more desirable or still sticking with other website platforms? See More
It will also create an integrated experience for dashboards and data collection, including views on GMB, search performance, and CTAs from a GMD page such as phone number, website, and directions to a location.
This seems like a big deal for Wix website users, what are your thoughts? Does this make Wix more desirable or still sticking with other website platforms? See More
In this article from Forbes, we learn the secret truths about the data popular internet browser Google Chrome is collecting about you.
This article has sparked some difficult conversations about the need and usage of our data online. In comparison to other browsers such as Safari or Edge, Chrome is definitely walking a fine line that is dangerously close to going the wrong way from a collection and usage standpoint.
Overall, it's clear that Chrome is collecting much more data about YOU than it needs to be functional. The real question I'd ask is if we care to know and act vs accepting the ease of use it provides. Mix opinions all around, so let us know your thoughts!
Find the full article here See More
This article has sparked some difficult conversations about the need and usage of our data online. In comparison to other browsers such as Safari or Edge, Chrome is definitely walking a fine line that is dangerously close to going the wrong way from a collection and usage standpoint.
Overall, it's clear that Chrome is collecting much more data about YOU than it needs to be functional. The real question I'd ask is if we care to know and act vs accepting the ease of use it provides. Mix opinions all around, so let us know your thoughts!
Find the full article here See More
Link to a full article from The Wall Street Journal
The NFL just signed a deal valued at over $100 billion with new players including Amazon exclusive Thursday Night Football starting in 2023 and an increased focus on streaming platforms for viewership.
After a 7% decrease in viewership during the 2020-2021 season, it seems they are taking a more radical approach to increase viewership with younger audiences.
I'm curious how other sports will follow as they become more exclusive and streaming-focused. Stay tuned! See More
The NFL just signed a deal valued at over $100 billion with new players including Amazon exclusive Thursday Night Football starting in 2023 and an increased focus on streaming platforms for viewership.
After a 7% decrease in viewership during the 2020-2021 season, it seems they are taking a more radical approach to increase viewership with younger audiences.
I'm curious how other sports will follow as they become more exclusive and streaming-focused. Stay tuned! See More
For a long time, this feature was included on Samsung and Google Pixel devices, but now anyone on a Chrome browser has access to these live captions generated on the platform.
This is a huge win for those looking to make the internet more accessible. At the same time, however, does this mean that there will be serious competition for caption software programs that currently exist?
Check out the full article from The Verge: Chrome now instantly captions audio and video on the web
Here's an example from the article! See More
This is a huge win for those looking to make the internet more accessible. At the same time, however, does this mean that there will be serious competition for caption software programs that currently exist?
Check out the full article from The Verge: Chrome now instantly captions audio and video on the web
Here's an example from the article! See More
YouTube is making it easier than ever for YouTube content creators to track the performance of their videos as well as their audience engagement with their video content.
Some of the new tracking features include: Living Room data - This means is impressions derived from sources like TV and video game consoles will be available in channels’ analytics count. New and returning viewers - This new metric is going to be helpful because it will allow creators to see who is returning to a channel and who is viewing its content for the first time.
Check out the full article from Search Engine Journalto see more!
See More
Some of the new tracking features include: Living Room data - This means is impressions derived from sources like TV and video game consoles will be available in channels’ analytics count. New and returning viewers - This new metric is going to be helpful because it will allow creators to see who is returning to a channel and who is viewing its content for the first time.
Check out the full article from Search Engine Journalto see more!
See More
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Social Media Today asked the question: How do we reduce trolls, manipulation, and abuse on social media? The answer they found may surprise you.
In the UK, there is a petition with well over 100,000 signatures asked Parliament to require identity verification with social media.
If you ask me, this sounds like a huge identity and data risk waiting to happen. While yes, itcould reduce the spread of online bullying and abuse, most people, at least in the adult age group (18+) don't really try to hide their identity as is when online.
I'm interested to see the type of legal battle that comes from a conversation like this and if it will set the tone for future conversations about legal regulation of social media platforms.
Check out the full... See More
In the UK, there is a petition with well over 100,000 signatures asked Parliament to require identity verification with social media.
If you ask me, this sounds like a huge identity and data risk waiting to happen. While yes, itcould reduce the spread of online bullying and abuse, most people, at least in the adult age group (18+) don't really try to hide their identity as is when online.
I'm interested to see the type of legal battle that comes from a conversation like this and if it will set the tone for future conversations about legal regulation of social media platforms.
Check out the full... See More
This article from Search Engine Journal was a great read if you are having issues getting your website crawled. In it, it shares the 5 most common issues as well as solutions for them! Think your site is having issues getting crawled? Here are the 5 core issues from the article:
Crawled – currently not indexed (Quality issue). Duplicate content. Discovered – currently not indexed (Crawl budget/quality issue). Soft 404. Crawl issue.
Do you agree? is there something missing from the list? Share your thoughts below.
Here's a link to the full article
See More
Crawled – currently not indexed (Quality issue). Duplicate content. Discovered – currently not indexed (Crawl budget/quality issue). Soft 404. Crawl issue.
Do you agree? is there something missing from the list? Share your thoughts below.
Here's a link to the full article
See More
In light of International Women's Day, Burger King launched a controversial campaign on Twitter, saying "Women belong in the kitchen."
Following the tweet is a message about providing scholarships to females pursuing careers in culinary, however, as you may imagine, the Tweet was not received well.
Shouts of Sexism and poor taste rang across the internet over the following days and the Tweet was later deleted on March 8th with an apology issued by the account.
While the intent was good, it certainly missed the mark in my eyes and the eyes of most. Shock tactics in marketing are very much a hit or miss strategy and this one was a flop.
What would you say about this campaign?
Here's a link to a full article by AdAge to get the full story.
... See More
Following the tweet is a message about providing scholarships to females pursuing careers in culinary, however, as you may imagine, the Tweet was not received well.
Shouts of Sexism and poor taste rang across the internet over the following days and the Tweet was later deleted on March 8th with an apology issued by the account.
While the intent was good, it certainly missed the mark in my eyes and the eyes of most. Shock tactics in marketing are very much a hit or miss strategy and this one was a flop.
What would you say about this campaign?
Here's a link to a full article by AdAge to get the full story.
... See More
Sure, stats are cool all on their own, but you can learn quite a bit from what they have to tell you beyond the pie charts and percentages.
If you're struggling to fully understand SEO or want to stay in the loop on some SEO tips and tricks, check out this article. (Teaser: the version of this article was born from stat #25!)
Check out the SEO article to learn more! See More
If you're struggling to fully understand SEO or want to stay in the loop on some SEO tips and tricks, check out this article. (Teaser: the version of this article was born from stat #25!)
Check out the SEO article to learn more! See More
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About
Welcome to the Breaking News Community!
This community is where you go to get all the latest news, updates, and trends in the world of digital sales and marketing. Our team of experts will share articles that we think the community needs to hear about and you can do the same!
Find an article or announcement that others would benefit from? Share the article link and a couple of sentences on what you got out of the article to provide context! We will keep the conversation going in the threads.
We will not allow self-promotion of articles if they are not valuable and insightful for the group.
Community created on Mar 2, 2021
No current announcements!
About
Welcome to the Breaking News Community!
This community is where you go to get all the latest news, updates, and trends in the world of digital sales and marketing. Our team of experts will share articles that we think the community needs to hear about and you can do the same!
Find an article or announcement that others would benefit from? Share the article link and a couple of sentences on what you got out of the article to provide context! We will keep the conversation going in the threads.
We will not allow self-promotion of articles if they are not valuable and insightful for the group.
Community created on Mar 2, 2021
About
Welcome to the Breaking News Community!
This community is where you go to get all the latest news, updates, and trends in the world of digital sales and marketing. Our team of experts will share articles that we think the community needs to hear about and you can do the same!
Find an article or announcement that others would benefit from? Share the article link and a couple of sentences on what you got out of the article to provide context! We will keep the conversation going in the threads.
We will not allow self-promotion of articles if they are not valuable and insightful for the group.
Community created on Mar 2, 2021