Certification Certification

They Ask, You Answer Videographer Certification

Certified Videographers have successfully demonstrated success with They Ask, You Answer through consistently producing unbiased and helpful sales enablement content and gaining widespread company participation in the video creation process. The organization uses video across their website and the videographer can provide clear insight into how videos are performing.
Why earn your They Ask, You Answer Videographer Certification
They Ask, You Answer certified individuals have proven their commitment to education and helping buyers make smart purchasing decisions through publishing helpful and unbiased content and delivering world class experiences for their customers.

As a certified videographer you will:
  • Be recognized as one of an elite group of They Ask, You Answer organizations, setting yourself apart from your competitors.
  • Get a certification badge that you can link to on your website, add to your LinkedIn, and display proudly here on your IMPACT+ profile.
  • Prove your commitment to buyer-first selling and providing a great sales experience for customers. 

Certification Overview

  • Cost
    Cost$399.00 USD
  • Expiration
    Expiration1 year
  • Who it's for
    Who it's forVideographers
How to get your They Ask, You Answer Videographer Certification
To complete this certification you should be familiar with the content in the attached learning path and be producing They Ask, You Answer videos consistently with your team.

"Do I have to watch all the courses?"
No, you do not have to watch any specific courses. The below learning path is there to guide you but this application is all about the work your'e actually doing once you implement these principles. You can apply whenever you’re ready, regardless of which courses you've completed.

"Is there a study guide?"
Nope! No study guide needed because this application is not an exam with questions. This is an application where you can showcase all your hard work! You'll be asked to share links to things like a video you've made or your company's learning center.

"What's on the application?"
The application will cover these criteria:
1. Your implementation of The Video 6 and The Selling 7
2. Your optimization of your YouTube channel
3. Your content calendar showing the upcoming 30 days
4. Your ability to create videos with proper lighting, sound, etc.
5. Your ability to get your SME comfortable and confident on camera

When you're ready, fill out the application and link the required content examples. We'll review your application and either respond with what you need to work on to meet the qualifications or, if you meet them, send you your well-earned certification!

Prepare for This Certification

Learning Path Learning Path
Become a Certified They Ask, You Answer Videographer
Check out this set of courses which will prepare you to become a certified They Ask, You Answer videographer. You'll still need to put in the work to create video content but these courses will help you along the way!
Updated:May 21, 2023

Frequently Asked Questions

What's on the application?
You can actually start the application and click through it to see what to expect. You can always come back later and actually apply! Though please note, if you begin an application and navigate away from it, your progress will not be saved. 
Can an individual have more than one certification?
To truly achieve They Ask, You Answer mastery, team members shouldn’t be straddling two roles so there should be no need to certify a person more than once for individual certifications. 

The one exception is the They Ask, You Answer Leader certification. Someone can be a designated They Ask, You Answer Leader at their organization while also being a content manager, videographer, or sales professional. 
Ready to get certified?
You can apply for certification at any time! Submit your application today to join the most elite group of professionals succeeding with They Ask, You Answer.