Certification Certification

They Ask, You Answer Sales Professional Certification

Certified Sales Professionals have been trained in the principles and tactics of virtual selling and They Ask, You Answer, and have demonstrated mastery in using 1:1 video throughout the sales process, hosting highly effective video calls, using sales enablement content to educate buyers, and leveraging the company website throughout the buyer’s journey.
Why earn your They Ask, You Answer Sales Professional Certification
They Ask, You Answer certified individuals have proven their commitment to education and helping buyers make smart purchasing decisions through publishing helpful and unbiased content and delivering world class experiences for their customers.

As a certified sales professional you will:
  • Be recognized as one of an elite group of They Ask, You Answer organizations, setting yourself apart from your competitors.
  • Get a certification badge that you can link to on your website, add to your LinkedIn, and display proudly here on your IMPACT+ profile.
  • Prove your commitment to buyer-first selling and providing a great sales experience for customers. 

Certification Overview

  • Cost
    Cost$399.00 USD
  • Expiration
    Expiration1 year
  • Who it's for
    Who it's forSales Professionals
How to get your They Ask, You Answer Sales Professional Certification
To complete this certification you should be familiar with the content in the attached learning path and be confident in assignment selling and other They Ask, You Answer sales techniques. When you're ready, fill out the application and link the required examples. We'll review your application and either respond with what you need to work on to meet the qualifications or, if you meet them, send you your well-earned certification!

Prepare for This Certification

Learning Path Learning Path
Become a Certified They Ask, You Answer Sales Professional
Check out this set of courses which will prepare you to become a certified They Ask, You Answer sales professional. You'll still need to put in the work to transform the way you sell to match how buyers want to be sold to now, but this is how to get started!
Updated:Apr 4, 2023

Frequently Asked Questions

What's on the application?
You can actually start the application and click through it to see what to expect. You can always come back later and actually apply! Though please note, if you begin an application and navigate away from it, your progress will not be saved. 
Can an individual get more than one certification?
To truly achieve They Ask, You Answer mastery, team members shouldn’t be straddling two roles so there should be no need to certify a person more than once for individual certifications. 

The one exception is the They Ask, You Answer Leader certification. Someone can be a designated They Ask, You Answer Leader at their organization while also being a content manager, videographer, or sales professional. 
Ready to get certified?
You can apply for certification at any time! Submit your application today to join the most elite group of professionals succeeding with They Ask, You Answer.