Certification Certification

They Ask, You Answer Leader Certification

Certified Leaders drive the culture shift throughout their entire organization. They have gained buy-in from all departments and demonstrate all of the best practices of a They Ask, You Answer leader, including leading planning sessions, actively facilitating a culture of learning, dealing with detractors, and implementing an onboarding process for new team members.
Why earn your They Ask, You Answer Leader Certification
They Ask, You Answer certified individuals have proven their commitment to education and helping buyers make smart purchasing decisions through publishing helpful and unbiased content and delivering world class experiences for their customers.

As a certified They Ask, You Answer leader you will:
  • Be recognized as one of an elite group of They Ask, You Answer organizations, setting yourself apart from your competitors.
  • Get a certification badge that you can link to on your website, add to your LinkedIn, and display proudly here on your IMPACT+ profile.
  • Prove your commitment to buyer-first selling and providing a great sales experience for customers. 

Certification Overview

  • Cost
    Cost$399.00 USD
  • Expiration
    Expiration1 year
  • Who it's for
    Who it's forThey Ask, You Answer Leaders
How to get your They Ask, You Answer Leader Certification
To complete this certification you should be familiar with the content in the attached learning path and be confident in leading your team to They Ask, You Answer success. When you're ready, fill out the application and link the required examples. We'll review your application and either respond with what you need to work on to meet the qualifications or, if you meet them, send you your well-earned certification!

Prepare for This Certification

Learning Path Learning Path
Become a Certified They Ask, You Answer Leader
Check out this set of courses which will prepare you to become a certified They Ask, You Answer leader. You'll still need to put in the work to create and maintain change at your organization but these courses will help you along the way!
Updated:Apr 26, 2023

Frequently Asked Questions

What's on the application?
You can actually start the application and click through it to see what to expect. You can always come back later and actually apply! Though please note, if you begin an application and navigate away from it, your progress will not be saved. 
Can an individual get more than one certification?
To truly achieve They Ask, You Answer mastery, team members shouldn’t be straddling two roles so there should be no need to certify a person more than once for individual certifications. 

The one exception is the They Ask, You Answer Leader certification. Someone can be a designated They Ask, You Answer Leader at their organization while also being a content manager, videographer, or sales professional. 
Ready to get certified?
You can apply for certification at any time! Submit your application today to join the most elite group of professionals succeeding with They Ask, You Answer.