Certification Certification

They Ask, You Answer Content Manager Certification

Certified Content Managers have successfully demonstrated mastery in They Ask, You Answer content best practices. They have implemented a process for content creation that is effectively used by all subject matter experts across the organization to consistently publish high quality content, their website content is optimized for the buyer, and they are regularly reporting ROI.
Why earn your They Ask, You Answer Content Manager Certification
They Ask, You Answer certified individuals have proven their commitment to education and helping buyers make smart purchasing decisions through publishing helpful and unbiased content and delivering world class experiences for their customers.

As a certified content manager you will:

  • Be recognized as one of an elite group of They Ask, You Answer content managers, setting yourself apart from your competitors.
  • Get a certification badge that you can link to on your website, add to your LinkedIn, and display proudly here on your IMPACT+ profile.
  • Prove your commitment to creating and publishing helpful and unbiased content and providing a great experience for your buyers.

Certification Overview

  • Cost
    Cost$399.00 USD
  • Expiration
    Expiration1 year
  • Who it's for
    Who it's forContent Managers
How to get your They Ask, You Answer Content Manager Certification
To complete this certification you should be familiar with the content in the attached learning path and be confident in assignment selling and other They Ask, You Answer sales techniques. When you're ready, fill out the application and link the required examples. We'll review your application and either respond with what you need to work on to meet the qualifications or, if you meet them, send you your well-earned certification!

Prepare for This Certification

Learning Path Learning Path
Become a Certified They Ask, You Answer Content Manager
In this set of courses you will learn how to plan and conduct interviews and turn those interviews into great content, how to set the right key performance indicators, or KPIs, and track them on a regular basis as part of your content marketing optimization strategy, tools to help you proof your content faster and more thoroughly, and more. This learning path is regularly updated but will give you all the fundamental knowledge you need to become a successful They Ask, You Answer content manager.
Updated:Mar 21, 2023

Frequently Asked Questions

What's on the application?
You can actually start the application and click through it to see what to expect. You can always come back later and actually apply! Though please note, if you begin an application and navigate away from it, your progress will not be saved. 
Can an individual get more than one certification?
To truly achieve They Ask, You Answer mastery, team members shouldn’t be straddling two roles so there should be no need to certify a person more than once for individual certifications. 

The one exception is the They Ask, You Answer Leader certification. Someone can be a designated They Ask, You Answer Leader at their organization while also being a content manager, videographer, or sales professional. 
Ready to get certified?
You can apply for certification at any time! Submit your application today to join the most elite group of professionals succeeding with They Ask, You Answer.