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Certification Certification

They Ask, You Answer Business Certification

They Ask, You Answer certified businesses have proven their commitment to education and helping buyers make smart purchasing decisions through publishing helpful and unbiased content and delivering world class experiences for their customers.
Why earn your They Ask, You Answer Business Certification
A They Ask, You Answer certified business has established themselves as one of the most trusted voices in their space. They have proven their commitment to education and helping buyers make smart purchasing decisions through publishing helpful and unbiased content and delivering world class experiences for their customers.

As a certified business you will:
  • Be recognized as one of an elite group of They Ask, You Answer organizations, setting yourself apart from your competitors.
  • Get a certification badge that you can link to on your website, add to your LinkedIn, and display proudly here on your IMPACT+ profile.
  • Prove your commitment to buyer-first selling and providing a great sales experience for customers. 

Certification Overview

  • Cost
    Cost$399.00 USD
  • Expiration
    Expiration1 year
  • Who it's for
    Who it's forBusinesses
How to get your They Ask, You Answer Business Certification
To complete this certification your entire organization should be bought in on the concepts of They Ask, You Answer and be regularly contributing to the content creation process. You should be having regularly scheduled revenue meetings with both sales and marketing teams present and should have clear They Ask, You Answer onboarding content and expectations set. 

When you're ready, fill out the application and link the required content examples. We'll review your application and either respond with what you need to work on to meet the qualifications or, if you meet them, send you your well-earned certification!

Prepare for This Certification

PRO
Learning Path Learning Path
Become a Certified They Ask, You Answer Certified Business
While there's a lot of work to do to become a They Ask, You Answer certified business, these core courses cover the fundamental topics you must master to get started.
Level:Beginner
Updated:Jan 24, 2023

Frequently Asked Questions

What's on the application?
You can actually start the application and click through it to see what to expect. You can always come back later and actually apply! Though please note, if you begin an application and navigate away from it, your progress will not be saved. 
Who should apply for the business certification?
Anybody from the business could apply! This certification is aligned to the company not an individual.
What happens if the person who holds the business certification leaves the company?
Since this certification is tied to the company, it won’t matter if that individual who applies leaves. 
How much does this certification cost?
The certification is included, for free, for any organization working with IMPACT or an IMPACT certified coaching partner. For anyone not working with IMPACT or a certified coaching partner, the cost is $399 for each certification. 

After you apply, if you do not meet the certification criteria, you will be permitted one revised application. After that point, you must begin the process again and pay the fee again, to restart your application process. 

This is because it takes our team a significant amount of time to properly review applications and if we're not working with your organization as a client we don't already have a deep understanding of the work you're doing regarding They Ask, You Answer. 
Ready to get certified?
You can apply for certification at any time! Submit your application today to join the most elite group of professionals succeeding with They Ask, You Answer.