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Recent Posts From Community Members

Hello all,

It's near the end of the month at the end of the first quarter of 2021 - so let's celebrate those wins!

What have you been toiling at that you finally triumphed over?

What's a win that you want to toot your own horn about?

Bring in the good vibes and let's celebrate! See More
We've been struggling to measure the performance of all the great content we're developing. I have 2 questions:

1. I'm curious to hear what others are currently tracking and measuring!
2. We're using HubSpot, and we have content in our blog (in both English and French), as well as longer form content built in web pages and landing pages (case studies, ultimate guides). This may be a rookie question, but does anyone know how we can build reporting across the blog + web pages + landing pages to identify the best performing pieces? I know there's reporting available for the top performing blog articles, but we want to capture metrics from our landing pages and web pages too. Any guidance would be appreciated and would surely save me lots of... See More
Hey there content managers!

When you come up with a content idea, how do you decide if it should turn into an article, a video, or both?

We've got a process that feels subjective. I'm wondering what other organizations do. See More
Being able to define the value of every interaction from prospect to customer with a hard dollar amount... Priceless if you ask me. This is a game-changer IMO. What is the value in dollars of a phone call? A blog view? An email? well, now you can answer those questions with precision.

blog.hubspot.com See More
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As you can probably tell, we have launched our new look and feel for IMPACT+.
While we're busy squashing bugs and making tweaks, let us know what you think! What do you love so far? What do you wish would come back? What's something new you'd like to see? Can't wait to hear what you all have to say!

P.S. We know things aren't perfect just yet, so don't hammer us too hard See More
Today Wix and Google announced they'll be partnering up to create an integration directly within the platform. This seems like a fantastic opportunity for individuals and small business owners using Wix to manage their websites in order to be more apparent in Google search performance as well as managing things such as Maps and reviews.

It will also create an integrated experience for dashboards and data collection, including views on GMB, search performance, and CTAs from a GMD page such as phone number, website, and directions to a location.

This seems like a big deal for Wix website users, what are your thoughts? Does this make Wix more desirable or still sticking with other website platforms? See More
I've tried more than a half dozen times to log in to the event page. I can't get in and it won't let me reset the password. See More
It's Website Optimization Summit day! The doors just opened up and we can't wait to see you all there live for this awesome event.

Ceaser F Barajas is kicking things off at 9:30AM ET with an opening wellness activity to get you in the zone then we will hop right in for Liz Moorehead 's opening keynote: The Most Costly Lies We Tell Ourselves About Our Business Websites

Having trouble accessing your account? Message me here or shoot me an email at cdelaney@impactplus.com :) See More
In this article from Forbes, we learn the secret truths about the data popular internet browser Google Chrome is collecting about you.

This article has sparked some difficult conversations about the need and usage of our data online. In comparison to other browsers such as Safari or Edge, Chrome is definitely walking a fine line that is dangerously close to going the wrong way from a collection and usage standpoint.

Overall, it's clear that Chrome is collecting much more data about YOU than it needs to be functional. The real question I'd ask is if we care to know and act vs accepting the ease of use it provides. Mix opinions all around, so let us know your thoughts!

Find the full article here See More
Is anyone using more than one HubSpot pipeline? We have three pipelines and now have a need to have different default fields for one of them. It doesn't look like it's possible. Trying to find any handy solutions. We have one idea, but it's a bit of extra work and probably annoying for users. Thanks in advance! And thanks, Stephanie Baiocchi for letting me know about this! See More
Hey There Videographers!

Our internal team is begging for us to invest in a teleprompter to help them with on-camera performance. What are your thoughts on this?

If it's recommended, are there any good recommendations on brands or bests for use with a MarkIV (if the camera matters?)

Thanks, Happy Friday! See More
This may be a silly one, however, it happens to the best of us.

If you are logged out of IMPACT+, go to this login link and click Forgot your password? Then just follow the instructions!

If you are logged into IMPACT+, navigate to the top right-hand corner > click your name > select Profile and Password > Scroll down to Settings & Password > All set!

View full-size Download See More
Link to a full article from The Wall Street Journal
The NFL just signed a deal valued at over $100 billion with new players including Amazon exclusive Thursday Night Football starting in 2023 and an increased focus on streaming platforms for viewership.

After a 7% decrease in viewership during the 2020-2021 season, it seems they are taking a more radical approach to increase viewership with younger audiences.

I'm curious how other sports will follow as they become more exclusive and streaming-focused. Stay tuned! See More
Greetings, Impact fam!

How about a YouTube subscriber swap?

All you gotta do is, subscribe to our YouTube channel posted below and then post your YouTube channel in the comments and I will return the favor.

Easy peasy!

Lets grow each others YouTube channels!


See More
If you've already registered, you should have received an invitation to build your account in our event platform, Accelevents. While it only takes a few minutes to make your account, it'll save you that panicked energy when you join next Tuesday for the Website Optimization Summit.

Didn't get the invite yet? Send me a quick message and I'll make sure you get in there.

Thanks! See More
I'm hearing a lot about this book since its release earlier this week as it's seen as the sequel to Radical Candor.

Who has picked it up already? Has anyone finished it already?

Let's get the discussion started.

Also, if you are curious, here's a link to pick it up for yourself!
Allison Melnik and Stephanie Baiocchi I know you both have been on the Just Work train since it first left the station. Would love your thoughts so far! See More
Here's a question for you: If a friend of yours owned a business, and asked you how to market themselves better post-pandemic, what tips would you give them? What do you feel like your business does really well that would help others? What do you need to do more of that would be helpful for your business? See More
For a long time, this feature was included on Samsung and Google Pixel devices, but now anyone on a Chrome browser has access to these live captions generated on the platform.

This is a huge win for those looking to make the internet more accessible. At the same time, however, does this mean that there will be serious competition for caption software programs that currently exist?

Check out the full article from The Verge: Chrome now instantly captions audio and video on the web
Here's an example from the article! See More
Good morning all,

What's your favorite or go-to quiz/tool/book for learning more about your professional or personal strengths?

I've had an interest in diving into this more but it seems like there's so many out there that I'm not sure where to start.

All suggestions welcome but free is always a good thing in this regard and preferably things that are a bit more insightful than say a Buzzfeed "Which Hogwarts House Are You?" quiz (you know, the ones that go something like: "Q: How do you handle this situation? A: 1. Bravely 2. Intelligently 3. Yellow 4. Like a snake"). See More
Hi everyone, I am new to this community, and I'd love to have your input.

As I listen to @Liz Moorehead's course "How to Build a Content Strategy", I am trying to figure out if I understand the topic cluster's concept well. As Liz explains, I need to think about what I want my company to be known for.

The website I am building is focused on one technology. Imagine that this technology is blockchain. My initial thought is, "okay, blockchain is my topic, and the subtopics are: Use cases Case studies Products and vendors Pros and cons Cost Getting started etc." Then I realized that I would end with just one topic cluster. It looks like it's not what Liz suggests.
If I consider a topic like "blockchain ecosystem", the subtopics would be:... See More