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Recent Posts From Community Members

This has been discussed in prior threads, however, it's so interesting that YouTube continues to grow. The biggest contributors to this growth seem to be the increased viewership on TV platforms, which is a recently add behavior that can be tracked on YouTube's channel dashboard.

Lindsey Schmidt , Jason Linde , and Ali Parmelee what are your thoughts with the increased growth in paid performance on YouTube? Fad or future? See More
That's right - a speaking spot at our Scaling for the Future event on May 25th just opened up. If you are interested or you know of someone who might be, comment here or email me at sbaiocchi@impactplus.com!

The spot is 35 minutes long and will be pre-recorded so you don't even have to be available on video the day of the event! (Though we'd love to have you in chat.)

Who wants to share their business growth story? See More
Good day all,

I was wondering how you go about carving out, blocking out, or blacking out time when you 100% need to focus on writing and writing alone.

This is something I've struggled with in the past so I was wondering how you've had success as fellow creators of content.

Onevery small thing I've been training myself to do, and set the expectation of, is that I will only be checking email at the top of the hour. We have other means of internal communication but I know those email notifications can sometimes pull me out of that writing groove that I like to get into.

What works for you? See More
Join IMPACT Editor-in-Chief Liz Moorehead tomorrow, Tuesday, April 27th, from 12:00 - 1:00pm ET for an IMPACT+ exclusive workshop and discussion about creating content that actually makes money... every single time.

You can register for FREE by going to the Events tab and clicking RSVP. Simple as that!

Here's what you can expect:
In 45-minutes you’ll learn a 4-step secret content formula that will wow your ideal buyer and makes content much easier to produce. BONUS: you’ll walk away with a worksheet to implement what you’ve learned immediately for your business. See More
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Semrush put together this great compilation of YouTube statistics recently that I think anyone who is interested in video for themselves or their company needs to look at.

Here are some of the statistics that stood out to me: It’s estimated that by 2022, there will be 210 million viewers in the U.S., up from 192 million in 2018. In 2020, 60% of marketers said they would increase their marketing budget for YouTube. In 2020, 62% of YouTube users in the U.S. accessed the platform daily. While many of us know YouTube and video as a whole need to be part of our future planning, these statistics really seal the deal. What are your thoughts? Is there a statistic that stands out to you? See More
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Here is a blog I wrote yesterday on my journey as a crazy booklover and poet, which led me to journalism, launching three B2B portals and 2 architecture magazines. But I digress, Here is my list of my favourite books top20 + books.. About second-hand bookshops in Bombay before it became Mumbai and that incomparable fragrance of second-hand books.
What are your favorite books? Do post your list in the comments.

See More
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Holy moly there's a new HubSpot hub! A few things I'm excited about: Custom coded workflow actions (if you know JS, you could pretty much make HubSpot doanything) Better data syncing to other platforms Check it out here.

What do you all think?? Is this something you think you'll use? See More
Hey all,

I posted this in Impact Elite but I wanted to get some feedback from other owners and CEO's on hiring a Web Developer for our company.

We are in the beginning stages of hiring a Web Developer for our company. This will be the first time hiring for this position and I wanted to see if I could get some feedback on best practices in ensuring we get great candidates and that we make a great hire.

Any help or feedback in this endeavor would be greatly appreciated.

Also, this position will be remote for us, so if you have anyone that you may know that would be a great fit, please share.

Brian Dalinghaus

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Hello Impact Plus Warriors,

This is Manjunath from Bengaluru, India. Very happy and fortunate to be part of this awesome community of like-minded individuals who are masters in their own rights.

I'm a freelancing social media marketer and as part of my research to help a client of mine, I landed up in this community.

I believe I am welcome to this community and I can contribute to its success in any way possible from my side.

I shall be asking queries related to my domain, and I hope there are like-minded, open-hearted individuals ready to help me out.

See More
Read this article this morning from The Atlantic, it was a very interesting take on vacation, PTO, and the comparisons of American vs European work-life balance.

The article begins by diving into the 26% decrease in vacation and PTO requests through Zenefits (a popular HR platform) and why so many felt uncertain of their futures at organizations if they did take time off, not to mention the inability to actually go anywhere and do anything.

However, with vaccine rates increasing, many plan to take extended PTO and to begin more normaltraveling behaviors this summer.

Judge vaccinations as you will, this trend could have huge implications ahead for companies as their staff plan to take longer PTO at the same time. Are you planning and... See More
Good morning all,

What's something you've done recently that surprised you in a positive way?

For example, I recently began writing more frequently again. It's something I haven't done regularly and at scale for a while. I knew Ihave done it. I felt Icould do it. But it was still a great feeling to actually throw myself into it again and feel like I was producing good work at scale.

Kind of like an athlete coming back from an injury and there's those initial few moments where they're not sure how their healed injury is going to hold up.

What's yours? See More
I recently finished reading Oren Klaff's book Flip the Script and it's been on my mind for days as I tried to separate the useful bits of strategy from the stories and examples that made my blood boil. (His other book, Pitch Anything, is still on my list...)

Which got me wondering a few things...
1. Have you read this book? Did you feel the same way? Is it just me?
2. What's the worst business book you've ever read and why? How about the best?

Also, anyone want to weigh in on a few other books I have on my list to read? I'm considering: Think Again (Adam Grant) Game Thinking (Amy Jo Kim PhD) Hooked (Nir Eyal) A World Without Email (Cal Newport) Badass (Kathy Sierra) Gameify (Biran Burke) The Forever Transaction (this one was just delivered... See More
Take a quick minute and thirty-four seconds to watch this video on why we'll be talking about using personality in your content.
This should be a really fun and interesting topic to dive into.

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Last week we published a versus article and the competitor we included sent a formal letter to our company's founder/president requesting we either remove the post or make their "requested corrections."

While we had one factually incorrect item within the piece, the bulk of their asks were clearly to have us use their wording instead of our own.

I'm very confident in how we'll respond and address it, and leadership fully backs up what we're doing (very thankful for this)!

Interested to hear if this has happened to anyone else...? See More
Good afternoon. I seem to have two dates on my calendar for this week's CEO meeting. Can someone confirm when we're meeting and what the topic is? Thanks so much!

Joanna See More
Good day Content Managers!

At our company we recently made the decision to have every employee participate in the content production process in some way.

Outside of the Revenue Team, I've been trying to find folks in-house that may have a leaning towards writing and can either be relied on to be writing their own articles over time (or the bulk of a piece with guidance and editing) or even potentially ghost writing for others.

How have you gone about finding the writers at your organization outside your general SME pool or folks that it falls under their responsibilities?

Thanks! See More
Friends, what Chat feature do you use on your website? What do you love? What feature do you wish it had?

We use Hubspot right now for the chat on our site, and I'm not thrilled. Looking for alternatives!

Thanks! See More