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I am new at this and just hired a full-time videographer. He has a new Mac at home and uses the Adobe suite. How should I set him up for post-production in the office? Should I get him a Mac or PC? Should he copy files, he is working on to an external drive, use Adobe Cloud, or use Google Drive? What's the best way to do this? See More
Hello! I was wondering if Impact has a documented content operations framework they'd be willing to share or any key tips for building one. For context, we're scaling our content efforts and feeling the need to build a structure around content development processes (people, tools, workflows, governance, etc.) to become more efficient and maximize our very lean resources. Any guidance would be appreciated! See More
I'm pretty new to the sales space and would love to know what authors, keynotes, mentors, or thought leaders you follow! The more the merrier...

Here are a few that come to mind for me:

Ian Altman Marcus Sheridan Viveka Von Rosen
Who else do I need to get to know? See More
When Abby Wambach retired from professional soccer she had a difficult period of adjustment where she was afraid that losing soccer meant that she was losing herself.

Like most of us, a large part of our identity is shaped by the work we do.

We’ll all have to deal with the same challenge as Abby at some point in our careers - whether it’s something we control, or not.

Abby’s partner, Glennon Doyle, wrote this for Abby when she’s was struggling to figure out what retirement meant for her:

"I don't think the magic was on the field, Abby. I think the magic is inside of you. I think you'll carry it with you until you die. *From out here, Abby, it is crystal clear that soccer didn't make you special - you made soccer special.* You have lost... See More
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YouTube released its recap of 2020. The videos that got us through the pandemic: home workouts, socially-aware comedy.

See More
At our final team meeting of the year I asked: ‘Name one person, and what they did, that had a dramatic impact on you in the last year.’

It opened up a powerful conversation where we expressed recognition and gratitude for the people that have helped us.

There were three types of people that had an impact on all of us:

Mentors - Someone to learn from Peers - Someone to challenge us Mentees - Someone to teach
One person went as far to say that the person that had *the single greatest impact* on him this year was his understudy and mentee - isn’t that interesting?

He’s had many teachers throughout his professional career, but only one or two mentee’s.

It’s all too common to discuss the benefits of mentorship from the perspective of the... See More
If you're struggling with writing a cost article, here are 12 examples of top-notch cost articles to help inspire your own.
This article breaks down examples from B2B to B2C, from products to services, and covers a range of industries. You're sure to find something relatable.
However, if you feel you've written an awesome cost article of your own and want to help inspire others, please leave a link below so we can all check it out. See More
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Diving into this State of Video in 2020 study recently published by Vidyard, there are some really compelling things! Take a look and share your takeaways in the comments below! See More
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Hi friends, I was on our call with Bob today and brought up that I'm trying to create an "open" or "unlimited" PTO plan for our team. He suggested reading "No Rules, Rules", which I've ordered and will be delivered tomorrow. :-) But I was wondering if anyone has a similar concept and would be willing to share your handbook/plan with me? THANK YOU!!! My email is kpintarich@berryinsurance.com See More
We had a really great discussion on this month’s HubSpot VPG — and it wasn’t long before HubSpot’s All-New Custom Report Builder [BETA] came up.
You may have heard about this new tool at INBOUND 2020, (and you may have seen this new option in your HubSpot Portal).

Since this is still in BETA, there’s not a ton of documentation out there on how to get the most out of this new report builder, but I was able to find this 1:Many video walkthrough:

Have you had a chance to check it out? What new reports have you built? Share in the comments below! See More
Think about the phrase, "If you do what you love, you'll never work a day in your life."

If you are passionate about your work, of course, you are going to work more, at least you are more likely to. If you aren't, you won't.

But can passionate workaholics be one in the same?

I feel I live as both here. While I'm extremely passionate about the work I do, I also find myself working a lot because of that.

At the end of the day, I'd argue that finding what motivates you or what you are passionate about will open the door to working more but will also allow you to enjoy doing it at the same time.

What are your thoughts around working in this manner? See More
We all know how hard it can be to communicate tone in text. (There's a hilarious Key and Peele sketch about text messages that get misconstrued.)

I read yesterday in the NYT about using tone indicators in our texts, emails, tweets, comments, Slack messages, and more. Is anyone using these?

www.nytimes.com See More
As 2020 comes to a close, I've been reflecting on some of the most common mistakes I saw brands make with their inbound marketing.
If you're looking to improve your marketing in 2021, take a look at this article and ask yourself, "how many of these am I guilty of?"
Here's to making 2021 your best year yet
7 Inbound Marketing Strategy Mistakes that will Cost You in 2021 See More
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Franco Valentino just shared this on Facebook and I wanted to share it with you all. He's our local SEO expert and felt this was an immediate move we need to make. View full-size Download See More
Hello there--I am new to this program so I believe that there is some sort of "meeting" today for Content Managers. Can anyone please tell me how this will work or how I even "get to the meeting"? Is there a planned topic of discussion?

Also, it says 2 pm but I guess that is Eastern time? I am in Central Time Zone. Sorry to be a dummy, can someone help me out?

Nika See More
“Doing your job without whining.” 1.15

“We were born to work together.” 2.1

“To care for all human beings is part of being human.” 3.4

“If you do the job in a principled way, with diligence, energy and patience, if you keep yourself free of distractions…find fulfilment in what you are doing now…then your life will be happy.” 3.12

“No one does the wrong thing deliberately.” 4.3

“If you seek tranquility, do less. Because most of what we say and do is not essential. I you can eliminate it, you’ll have more time, and more tranquility. Ask yourself at every moment, ‘is this necessary?’” 4.24

“Constant awareness that everything is born from change.” 4.36

“There is nothing bad in undergoing change – or good in emerging from it.” 4.42

“At dawn,... See More
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I am the owner of an employee compliance company that does b2b sales. We are writing a new article every week now and I am looking for a checklist of things to do to maximize our ROI and inbound leads from these articles. We are going to make videos from these articles and post them to our YouTube channel. Right now we email the articles to our clients and prospects and post them to our company website.

Should we post the articles to social media (LinkedIn, FB, etc.) or just post the videos to social media. What other things should we do with these articles to enable more people to find us on the web? What am I missing? See More
YouTube just released its list of top-performing videos and creators for 2020. What were your best performing videos of the year? What made them effective? What about the video(s) could you replicate moving forward to make future content successful? See More
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This topic came up on our last agency peer group call about how to make sure each person in the company is has clear roles and responsibilities - including the Agency Owner - I highly recommend getting the book Traction by Gino Wickman and using the EOS methodology to help achieve your personal and professional goals.

Here is a video about how to create an accountability chart -
The goal is to make sure as the Agency Owner you are in the Visionary seat and you have a people manager/integrator/services manager to run the business and execute on your ideas.

A question I get asked by agency owners a lot is "what will I do" when we are discussing moving their tactical roles into the time, like sales, marketing, services.
Here is... See More
Hey Video Content Creators! I put together this guide to Video Sales & Marketing World full of the sessions youmust andshouldattend this upcoming week and I thought I'd share it here!

Hope to see you this Tuesday and Wednesday!
Video Sales & Marketing World: a guide for videographers and content managers See More