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Recent Posts From Community Members

Wondering if anyone has experience with video ABM and what they think about the strategy.

I'm in the B2B martech space. The baseline video with custom product feeds (i.e. Sephora or Gucci products) is time-consuming to design, but could potentially be worth it.

What are your thoughts? Are there better alternatives?

Has anyone experimented with Webflow for ABM product walkthroughs? See More
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YouTube is constantly changing as a platform. From small algorithm changes to large user experience changes, it seemingly never stops. Over the years of working on YouTube projects or consuming YouTube media, what update is your favorite? See More
To give them the opportunity to say, yes we found someone else for example, instead of not responding at all See More
Take off your digital sales and marketing caps and put on your buying caps. And it could be anything. Some answers I've heard so far are:

"Language that is too "markety" and doesn't actually tell me what you do. And no visible pricing. I'll leave immediately if I have to request a quote instead of being able to see pricing up front!" "Not being mobile friendly, or not having a clear opt out to pop up’s. Low contrast between text and graphics making the site/headers hard to read" "My all time favorite: 'Request a Quote' on every freaking page of their website" "I cringe when companies get super casual in their website bios, especially when the rest of the website is formal. One pet peeve of mine is the “hover” over a professional... See More
I really struggle, personally, because when I find jams or playlists I really like, sometimes the music itself will distract me. For example, one time I started typing out the lyrics to Beyonce's "Irreplaceable" instead of, you know... the top content marketing tools I was writing about. Oops. See More
I'm re-reading They Ask, You Answer, and I am challenging myself to do one new article for each section as I read. My side business is my needle felting art, not your typical TAYA audience. Here is a cost article I am working on: www.needlefeltedfuzzies.com See More
Hey guys,

Liz Moorehead and I record Content Lab each week. I use Audacity to produce it, but I find it to be glitchy at times.

What is anyone else using? (preferably something that's free) See More
I spend a lot of time in front of the screen and I hear mixed reviews if these glasses are worth investing in. Assuming most of you fall in a similar boat, I want to hear opinions on if they are worth buying as well as recommendations if they are! See More
The last few days have gone deep into custom reporting and calculations. Last month i spent 3 hours determining the bonus for my team. Not anymore
I now have every revenue report set up. I also have referral commissions automatically generated See More
Whether you are brand new or have been doing it for years, we all have a love and a passion for Digital Sales and Marketing in some way, shape, or form. Share with us what gets you excited to work in digital sales and marketing each day! See More
What are your thoughts about product demonstration videos embedded in blog post from competitors, specifically in a B2B/Manufacturing context. There is so much awesome content pre-made in our industry (packaging machinery) from competitors.

I know it may seem counter-intuitive, but honestly, how often are you in a blog post, watching an embedded video, deciding you want to buy the product and instead of going to "contact us" or hitting the CTA, decide to follow the link to the YouTube page?

In this instance, I am thinking of using a competitors video which illustrates the difference between three different packaging materials. In it, a man is showing each material being used and how they are different from each other. The materials in the... See More
For me, it's that in-between moment when I need to come up with an idea but it's still baking. So all I have is this weird purgatory space where I know the "big idea" will come to me and I'm just not there yet.

In case you're wondering, yes. I'm working on something right now and this post is selfishly inspired, haha. See More
I just wrote my "best of" article as part of my journey in writing "The Big 5" and spent a lot time trying to figure out what the most effective title would be. The customers I'm trying to target don't necessarily know that they need "website archiving", and therefor don't search that phrase.

However, since I know what it's like to be a customer in the "website archiving" space, I've typically searched for the phrase "best Wayback Machine alternatives" when I was in the research phase. The Wayback Machine is the most popular website archiving software available, and therefor that's what people will think to search against.

I was quickly validated when I saw that 2 of my competitors had created articles referencing the Wayback Machine.... See More
I hear a lot of owners talk about this topic, but I know so often people fall into the trap of "they give me headaches, get rid of them" A.K.A. being too trigger happy.

My question is, what steps do you go through BEFORE deciding to fire a client? What conversations, tactics, or solutions do you have for ensuring everything is done to give that client a chance before firing them? Also, what does that timeline look like? See More
Given the craziness of what we endured over the past year, I'm curious how others would approach this question. Something tells me it'd be a bit different than what we have said in the past.

What would be the main bullet points you'd share? See More
IMPACT is hosting a trio of bootcamps over the next few weeks and we want to see YOU there!

Jan. 20th: Video Marketing Bootcamp
Jan. 27th: New Year New Brand Bootcamp (sponsored by Design Pickle)
Feb. 3rd: Video Selling Bootcamp

Use code DIGEST to get your tickets to any of these events for just $149!

Want to attend multiple bootcamps or have a team that wants to attend one? Email us at events@impactplus.com and let's talk bundle pricing!

Here is the short summary you can expect for each of these bootcamps!

Hands-on and interactive with activities, not boring presentations. Intimate, small groups so you can ask questions and get feedback from experts. Workbooks that guide you through activities and provide actionable takeaways Led by... See More
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Last week I reached out for advice regarding how to write a cost article when there isn't much variety in pricing. Chris Marr quickly replied with some excellent tips, which was enough for me to at least get started.

I'm happy to say that I published my first cost article this morning, and wanted to share it with everyone in the hopes of receiving some feedback. A few notes are below.

I'm fortunate enough to not be in a competitive space. There's really only one other organization doing something very similar to me. Everyone else in the "archiving software" business are focused on enterprise level security and backups. This means nearly all the information I have on pricing comes from one other organization as well as my own pricing... See More
Good afternoon videographers,

I've been a bit of a ghost on this platform, but I'm hoping one of you or some of you would grant me your wisdom with a dilemma I am having.

I've been dealing with a heavy surge of losing subject matter experts before I even get them on camera. Most have stated they feel overwhelmed from simply reviewing the outlines I've sent them and bow out just before our scheduled time to film. It has been about three weeks of really digging in and trying to find people to be on camera and I am becoming exhausted.

Part of myself is wondering if I'M doing something wrong.

Has anyone else fallen victim to this problem? How were you able to get out of this hole? How did you build a steady base of subject matter experts who... See More
Hey Content Managers! Since you would probably be the go-to for newsletters, I'm looking for tips, ideas, examples, and inspiration you use for newsletters. These could be examples of newsletters you really like, sections you enjoy seeing in the newsletters, or maybe even things you really don't like seeing!

I ask because I want to continue innovating our IMPACT+ Digest that I send each Tuesday as well as looking for inspiration for a new project I'm creating about events (top secret information).

Can't wait to see what this group sends my way! See More
It's the second week of January 2021 and I'm sure there are A LOT of things going through your mind that you need to get moving on. So take a minute and slow down: What is the one thing you can commit to accomplishing this week?

Focus and prioritize on the most important project, objective, thing that will keep your company going. To help, consider the idea that if this one thing does not get done, myself or others cannot move forward on other priorities.

Taking it one step further, how can the IMPACT+ community help you make it happen? See More