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Recent Posts From Community Members

Take a quick minute and thirty-four seconds to watch this video on why we'll be talking about using personality in your content.
This should be a really fun and interesting topic to dive into.

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Last week we published a versus article and the competitor we included sent a formal letter to our company's founder/president requesting we either remove the post or make their "requested corrections."

While we had one factually incorrect item within the piece, the bulk of their asks were clearly to have us use their wording instead of our own.

I'm very confident in how we'll respond and address it, and leadership fully backs up what we're doing (very thankful for this)!

Interested to hear if this has happened to anyone else...? See More
Good afternoon. I seem to have two dates on my calendar for this week's CEO meeting. Can someone confirm when we're meeting and what the topic is? Thanks so much!

Joanna See More
Good day Content Managers!

At our company we recently made the decision to have every employee participate in the content production process in some way.

Outside of the Revenue Team, I've been trying to find folks in-house that may have a leaning towards writing and can either be relied on to be writing their own articles over time (or the bulk of a piece with guidance and editing) or even potentially ghost writing for others.

How have you gone about finding the writers at your organization outside your general SME pool or folks that it falls under their responsibilities?

Thanks! See More
Friends, what Chat feature do you use on your website? What do you love? What feature do you wish it had?

We use Hubspot right now for the chat on our site, and I'm not thrilled. Looking for alternatives!

Thanks! See More
Good morning, Impact+ community from the heart of England. A quick video welcome from me to you. Look forward to learning from you all over the coming weeks and months. Have a great day! See More
Connor just told me (in the introductory videos) that I need to post here and introduce myself.

I'm the Director of Marketing for America's largest concrete leveler (I know, exciting, right?) It is actually a great company to work for, and I've been part of the team for seven years now. I'm super excited about IMPACT+ and all I can learn here. The leadership at our company is really dedicated to becoming "The most trusted voice in our industry." So, I think I've come to the right place.

Looking forward to meeting you all. See More
I've set a priority over the next 10 weeks to give back more and I could use some inspiration!

How are you giving back? What charitable organizations are you working with? Where should I be looking for opportunities?

It doesn't have to be anything huge, I just want to find a way to do more for others, and perhaps it'll push others to do the same.
Share some of your favorite ways to give back down below and hopefully I can join in as well! See More
Happy Q2 friends! I've made it a goal in 2021 to read at least 4 books per month, and am making my list of recommended reads for Q2. Does anyone have a great book that they loved, either personal or professional development, or something similar that you'd recommend adding to my list? See More
We brought A LOT of new content to IMPACT+ in March! Here's the recap of everything that's new from the IMPACT+ team. Don't forget you can save courses and lessons for later using our Save functionality!

Creating Pillar Content Your Buyers And Search Engines Will Love
Instructor: Liz Moorehead, IMPACT Editor in Chief
Course details: The way search engines map our content today is simply very different. That's why the way we architect our content strategies must shift toward a topic cluster and pillar page model, an approach that has proven measurable results. By the end of this course: Your website will be much more organized, with a clear structure You'll be able to spot content priorities, opportunities, and gaps with ease Search... See More
Hello mates

My name is Nelson Ike
I'm new to Impact and I look forward to learning from you all to widen my experience in Digital Marketing.

Regards
Nelson


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I wonder how to integrate a pricing page when the price we quote is based upon the work we do for clients with a tax liability with the state or federal government. We specialize in tax resolution, helping folks with state and federal tax problems. The price range is too wide to feel comfortable posting it. Suggestions? See More
Hello, Sisters and Brothers of Impact.
Can I have some opinions here, please?

We're a new 'start up' Velvet Platform and of course, we're going to start an email newsletter - that is all sorted.

I am the COO and 'champion and voice of the company.'

My idea was the weekly email newsletter would come from an email with my name eg bernie@companyname or bjm@compnayname.

Not for my ego, but to get a personal connection with people.

I've been emailing people non-stop for over a decade on email newsletters and unless I'm doing it for someone else I always my name in the email address.

The process The email newsletter will get sent from HubSpot and then I'd be able to ask people to hit reply.

BUT... Today our VERY COOL tech team INSISTED the email... See More
Hello all,

It's near the end of the month at the end of the first quarter of 2021 - so let's celebrate those wins!

What have you been toiling at that you finally triumphed over?

What's a win that you want to toot your own horn about?

Bring in the good vibes and let's celebrate! See More
We've been struggling to measure the performance of all the great content we're developing. I have 2 questions:

1. I'm curious to hear what others are currently tracking and measuring!
2. We're using HubSpot, and we have content in our blog (in both English and French), as well as longer form content built in web pages and landing pages (case studies, ultimate guides). This may be a rookie question, but does anyone know how we can build reporting across the blog + web pages + landing pages to identify the best performing pieces? I know there's reporting available for the top performing blog articles, but we want to capture metrics from our landing pages and web pages too. Any guidance would be appreciated and would surely save me lots of... See More
Hey there content managers!

When you come up with a content idea, how do you decide if it should turn into an article, a video, or both?

We've got a process that feels subjective. I'm wondering what other organizations do. See More
Being able to define the value of every interaction from prospect to customer with a hard dollar amount... Priceless if you ask me. This is a game-changer IMO. What is the value in dollars of a phone call? A blog view? An email? well, now you can answer those questions with precision.

blog.hubspot.com See More
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As you can probably tell, we have launched our new look and feel for IMPACT+.
While we're busy squashing bugs and making tweaks, let us know what you think! What do you love so far? What do you wish would come back? What's something new you'd like to see? Can't wait to hear what you all have to say!

P.S. We know things aren't perfect just yet, so don't hammer us too hard See More
Today Wix and Google announced they'll be partnering up to create an integration directly within the platform. This seems like a fantastic opportunity for individuals and small business owners using Wix to manage their websites in order to be more apparent in Google search performance as well as managing things such as Maps and reviews.

It will also create an integrated experience for dashboards and data collection, including views on GMB, search performance, and CTAs from a GMD page such as phone number, website, and directions to a location.

This seems like a big deal for Wix website users, what are your thoughts? Does this make Wix more desirable or still sticking with other website platforms? See More

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