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Burning money is NOT THE ANSWER when it comes to websites!

Take it from Liz Moorehead and Alex Winter - There is a better way to invest in your website. Learn how to turn your website into your #1 revenue driver at the Website Optimization Summit, a virtual event on March 23rd.

Click here to learn more and find out how you can access this and ALL 2021 virtual events with IMPACT+ Pro.

OR if you are already an IMPACT+ Pro member, you get access to this event INCLUDED! Just head to your Feed to RSVP for free! See More
About to do some amazing and fun stuff at Rigaku Americas. Revenue marketing at an exciting pace surrounded by SMEs and a sales team ready to put in the work.

Did I mention leadership buy-in as well? YUP!

It's a dream scenario for any marketer looking to be involved in a radical growth plan.

I am grateful to have the opportunity to lead this initiative and look to serve the organization and my team every damn day as we achieve growth together.

I need a writer that can bring the Rigaku expertise, passion, and value to life on the page while focusing on connection and conversion.

Our team mission: To enable, empower, and guide Rigaku and its stakeholders to be the most accessible, trusted, and valuable resource online and face-to-face for... See More
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Question for my fellow marketers:

Who belongs on your 'team' page on your website? Some in leadership believe adding everyone may "make us look too small", others believe that we should have every employee on there with a small bio.

How do you make the determination? Is it just top-level leadership? What if you have a very small sales team, do you add just one rep or just one technician? Or do you add every salesperson and every technician?

Looking forward to your feedback! See More
Shout out to Katie Bowles at Mazzella who absolutely killed it with her recent implementation of a Choose Your Own Adventure-style lead nurture strategy. I love seeing my clients succeed (and generate some sweet, sweet influenced revenue!)

See the full story here:www.impactplus.com See More
To give them the opportunity to say, yes we found someone else for example, instead of not responding at all See More
Take off your digital sales and marketing caps and put on your buying caps. And it could be anything. Some answers I've heard so far are:

"Language that is too "markety" and doesn't actually tell me what you do. And no visible pricing. I'll leave immediately if I have to request a quote instead of being able to see pricing up front!" "Not being mobile friendly, or not having a clear opt out to pop up’s. Low contrast between text and graphics making the site/headers hard to read" "My all time favorite: 'Request a Quote' on every freaking page of their website" "I cringe when companies get super casual in their website bios, especially when the rest of the website is formal. One pet peeve of mine is the “hover” over a professional... See More
I really struggle, personally, because when I find jams or playlists I really like, sometimes the music itself will distract me. For example, one time I started typing out the lyrics to Beyonce's "Irreplaceable" instead of, you know... the top content marketing tools I was writing about. Oops. See More
Hey guys,

Liz Moorehead and I record Content Lab each week. I use Audacity to produce it, but I find it to be glitchy at times.

What is anyone else using? (preferably something that's free) See More
I spend a lot of time in front of the screen and I hear mixed reviews if these glasses are worth investing in. Assuming most of you fall in a similar boat, I want to hear opinions on if they are worth buying as well as recommendations if they are! See More
What are your thoughts about product demonstration videos embedded in blog post from competitors, specifically in a B2B/Manufacturing context. There is so much awesome content pre-made in our industry (packaging machinery) from competitors.

I know it may seem counter-intuitive, but honestly, how often are you in a blog post, watching an embedded video, deciding you want to buy the product and instead of going to "contact us" or hitting the CTA, decide to follow the link to the YouTube page?

In this instance, I am thinking of using a competitors video which illustrates the difference between three different packaging materials. In it, a man is showing each material being used and how they are different from each other. The materials in the... See More
For me, it's that in-between moment when I need to come up with an idea but it's still baking. So all I have is this weird purgatory space where I know the "big idea" will come to me and I'm just not there yet.

In case you're wondering, yes. I'm working on something right now and this post is selfishly inspired, haha. See More
Given the craziness of what we endured over the past year, I'm curious how others would approach this question. Something tells me it'd be a bit different than what we have said in the past.

What would be the main bullet points you'd share? See More
IMPACT is hosting a trio of bootcamps over the next few weeks and we want to see YOU there!

Jan. 20th: Video Marketing Bootcamp
Jan. 27th: New Year New Brand Bootcamp (sponsored by Design Pickle)
Feb. 3rd: Video Selling Bootcamp

Use code DIGEST to get your tickets to any of these events for just $149!

Want to attend multiple bootcamps or have a team that wants to attend one? Email us at events@impactplus.com and let's talk bundle pricing!

Here is the short summary you can expect for each of these bootcamps!

Hands-on and interactive with activities, not boring presentations. Intimate, small groups so you can ask questions and get feedback from experts. Workbooks that guide you through activities and provide actionable takeaways Led by... See More
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It's the second week of January 2021 and I'm sure there are A LOT of things going through your mind that you need to get moving on. So take a minute and slow down: What is the one thing you can commit to accomplishing this week?

Focus and prioritize on the most important project, objective, thing that will keep your company going. To help, consider the idea that if this one thing does not get done, myself or others cannot move forward on other priorities.

Taking it one step further, how can the IMPACT+ community help you make it happen? See More
Now that everyone has set their Goodreads goal for 2021, I thought I'd share these personal reading lessons with you :)

Choose your books deliberately Read every day Don’t go anywhere without a book Don’t suffer shite books Don’t lend out your books Buy your books (from an independent) and build your library Build your ‘antilibrary’ (source) Stick with great writers Build a re-reading list Make a plan for what you want to read Don’t get distracted by new books Don’t get distracted by what or how many books other people are reading Make sure your kids see you reading physical books
What would you add/remove from this list? See More
Personal goal setting tips:
1. Start your goal setting in October
2. Don’t share your goals with others
3. Once set, focus on activities and behaviours not outcomes

Tips for success:

1. Build the activities into your identity
2. Don’t rely on internal motivation
3. Don’t rely on external recognition
4. Create a routine that makes it easy for you
5. Don’t let a bad day ruin your week/year

What works for you?

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When Abby Wambach retired from professional soccer she had a difficult period of adjustment where she was afraid that losing soccer meant that she was losing herself.

Like most of us, a large part of our identity is shaped by the work we do.

We’ll all have to deal with the same challenge as Abby at some point in our careers - whether it’s something we control, or not.

Abby’s partner, Glennon Doyle, wrote this for Abby when she’s was struggling to figure out what retirement meant for her:

"I don't think the magic was on the field, Abby. I think the magic is inside of you. I think you'll carry it with you until you die. *From out here, Abby, it is crystal clear that soccer didn't make you special - you made soccer special.* You have lost... See More
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YouTube released its recap of 2020. The videos that got us through the pandemic: home workouts, socially-aware comedy.

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