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Recent Posts From Community Members

In an industry where the expectations are to kill or be killed, Microsoft took a stand in their new update to Windows 11, saying that, "Operating systems and devices should mold to our needs, not the other way around."

With that in mind, Microsoft's CEO continued in talking about how they want to bring technology more together. "[Microsoft's] technology is being built to work with as many products as possible, including software for competing Google Android smartphones."

The article continues, talking through Windows's goal of allowing developers and even Google with their apps to go onto Windows and the Microsoft Store and sell their programs for next to no commissions to Microsoft itself, a heavy shift from the industry standard.

To... See More
And do you plan to keep anything you've been doing the same, as we go "back to normal" ish?

Be honest. Be as brief or as long as you'd like. :) See More
Here's an interesting piece from Digiday about returning to the office. The Wall Street Journal had a story recently about people who are quitting their old jobs instead of heading back into the office.

So, what's the reality on the ground? Here at IMPACT, we're mostly remote anyway, so we haven't been affected all that much.

But for anyone else out there, are you back in the office full time? Are you hybrid? Are you still remote? And, if you're remote, does your company plan to downsize office space if more people are working from home?

And, most important of all: Who's making the decisions about how/where work happens?

The long-range implications of all of this could be huge. See More
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Sorry, this is long...

Here's the portrait:
Back in 2020, I had a consulting/social media management agency. I was tired and wanted out of having my hands in the production part of things. You know "work on your business, not in your business", so I hired my first full-time employee.

The pandemic hit, we lost a few clients but gain way more. Which is great but still had my hands shoulder-deep in the production part of things (aka doing the work for the client).

THE BEGINNING
Many entrepreneurs were coming to me saying "many VA's offer social media management but few actually do anything more than post content. They don't have the marketing strategy, and no ROI, etc.."
On the other hand, VA's were coming to me requesting training to... See More
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Hey, I'm a marketing manager about to embark on a more senior post (head of marketing) at an ecommerce agency. I would love to hear from seasoned agency leaders/marketers what you advise should be the key priorities/achievements in my first 100 days?

Thanks in advance! See More
Friends, feeling bogged down with HR issues as of late. We are a team of 9 so we can't afford to hire a full-time HR person on staff. Does anyone have or know of places that offer contract or fee based work? Or have job sharing so they can work with multiple clients?

THANKS! See More
I am looking for an article, video, or examples of writing a "Best" type article. Any help is greatly appreciated. Thanks. See More
Are you a content writer that’s looking to make a change? Or do you know an inbound marketer looking to get their start start with content? If so, Kelser Corporation in Connecticut is looking for a content writer to join our revenue team! (so, you’d be working alongside me!) Check out the full job posting and details here à https://www.kelsercorp.com/job/content-writer

(if you apply, make sure to mention that you saw the post on IMPACT+ ) See More
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Fancy a game of bingo?

Those that work closely with me know how particular I am about the specific words and phrases we use in our sales conversations that diminish our authority and ultimately create more doubt for the buyer.

Over time I have compiled a list of the most common words and phrases we use that must be removed from our vocabulary as sales people if we want to be more effective communicators.

The first step is to remove the words that create doubt and reduce our credibility. How to play Weak Sales Words Bingo


There are several ways to use the bingo card, here are two ideas to get you started: When role playing in your sales team, use the bingo card to cross off the weak words that you hear your peers using, and place yourself... See More
I'm someone who loves to read business, leadership, marketing, and overall Professional books 24/7 however I've been challenging myself to read other books recently to try to balance things out and not burn myself out on professional reads.

The two books that I've been really enjoying are Billy Martin: Baseball's Flawed Genius & The Bomber Mafia.

So I'm curious, what books have you been reading that are moreFunreads vs. Professional? How do you keep yourself balanced?

Allison Melnik , Chris Duprey , Chris Marr , Greg DeVore , Kaitlyn Pintarich , Tony Paille I know y'all are readers, share some titles! See More
Hey friends, anyone know of an SMB with a diversity page on their site (or just doing great things with DEI in general?) I know it's a bit of rarity right now (I hope to change that) but looking for examples if they're out there! See More
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Hello! I'm starting to get more opportunities to visit our customer sites, which has been great to better understand our customers and the industries we serve (I'm new to industrial marketing and having to wear steel toe boots :) ).

As marketers, what kinds of questions do you ask when you interact with your customers? See More
It's easy to look back and say "I would've done XYZ differently if I'd known." At the same time, so many learning opportunities come out of those experiences, good and bad, and it can be hard to say you wouldn't be where you are with it if you didn't go through that.

Still though, I'm sure there are some opportunities where you would've turned back the clock just a bit to do it differently.

So here is today's question:

If you could go back to when you first started implementing They Ask, You Answer, what is one thing you would tell yourself or your team to have done differently?


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Search Engine Journal did an awesome round-up of what to expect in GA4, with new reporting features and updates that are especially useful for marketers using the tool!

From this quick recap, it seems like it's bringing a lot of helpful tools that users have been asking for! Have you read the article? Check it out and share what you're excited about :) See More
How can I get more viewers on Facebook. I used to get over 100 viewers on my Facebook live show. Since I have been streaming with another service and not Facebook, viewers have declined.

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I'm looking for a talented Content Manager to join my team! It's the perfect opportunity for someone who loves writing, editing, optimizing, and watching your content efforts drive sales. Check it out if you or someone you know may be interested
www.ziprecruiter.com

P.S. this job description will look VERY familiar to those who've watched the "How to hire a content manager" training ... thanks Liz Moorehead! See More
We recently ran into an issue where we had to completely rebuild our lead scoring (somehow we had 181 filters in our Hubspot Score property and for some reason, it only now said we could only have 100).

I built out our new scores based on categories and it is now much more insightful. But, since we are a B2B company, I was wondering if it could be useful to create a lead company score?

I know you can add/subtract points based on a company's contact's actions (confusing!) or their lead score but haven't looked into it a lot. When I played around with it, I left more confused, to be honest.

So, my question is - has anyone used company scoring & what kind of triggers did you use? See More
You have questions... lots of questions! And those questions deserve answers. We have a team here dedicated to helping you crush it and we are making ourselves even more accessible to this awesome community. Think of it this way: You Ask, We Answer sound familiar?

That's why I'm teaming up with Nick Bennett , John Becker and our network of coaches, trainers, and experts to answer your questions around digital sales and marketing!


So Connor, what questions should I ask? We want to answer your questions about all things content marking, social. email, webpage copy, conversion rates, sales, video, video in sales, video in marketing, tools and tech, paid ads, and literally anything else you have on your mind that will help you succeed.... See More
Basically I am contemplating how I can increase my sale volume on Facebook and a massive prospecting or recruitment into my business. That is June's ultimate goal See More

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